In today’s show, Phil interviews Clay Hebert, creator of The Perfect Intro, The Perfect Calendar, and The Perfect Brand.
Our main theme for today is the word, “clarity”.
We talk about clarity from a professional point of view. As the virus continues to disrupt the livelihood of many, how can you stop, pivot, and grasp the new normal? How can you get a 30,000-foot view to truly understand what’s going on?
Listeners will first learn how a mentor on your side can help you gain clarity. If you are feeling stuck and confused, a mentor can act as a sounding board to properly understand the context in its entirety.
Clay also explains his FRT philosophy. F- R - T stands for Foundational – Relational – Transactional. Are you a physical trainer who can no longer train due to the current situation? Or maybe you are a photographer or consultant?
Clay shares how you can leverage your foundational skills and relations and then come up with new offer that truly resonates with your audience.
Especially, many professionals tend to stick to their old offers that are a total misfit given the current crisis. In this segment of the show, Clay shares how cultivating empathy can help you truly understand your customer’s psyche and then come up with the perfect offer.
We hope you enjoy this show!
What You Will Learn In This Show
- How to stop, pivot and adjust to the new normal
- How to step into your customer’s shoes and come up with a congruent offer that truly sells
- How a well-meaning mentor can help you understand this current situation in its entirety
And much, much more...
Resources
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.