Scott Sandland is the founder of Goal Oriented Hypnotherapy and has over 20 years of experience as a clinical hypnotherapist. He is a practitioner of medical and dental hypnosis, working with hospitals and private practice doctors as well as drug and alcohol rehabilitation centers. A sought-after speaker on NLP and hypnosis, Scott has served as a mentor for members of nearly every major hypnotherapy organization. He was awarded the Certificate of Recognition from the International Association of Clinical Hypnotherapy for progressing the field of hypnosis. The Mid-America Hypnosis Conference also awarded him their first-ever “Half-a-Lifetime Achievement Award.” In addition to his work in hypnotherapy, Scott is also a thought leader in artificial empathy. He founded Cyrano.ai, a company innovating intelligent sales agents that influence through conversation.
In this episode, Scott and I discuss our recent collaboration for HypnoThoughts Live: The Future of Hypnosis Survey and describe its interesting results. We highlight significant shifts in the hypnosis industry, including the democratization of conferences and the changing value proposition due to online education. We explore the dynamics of online and in-person hypnosis education and the importance of embracing both for professional development. We also highlight top trends in hypnotherapy and underscore the importance of continual learning, effective networking, and access to expertise.
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“People are now saying that once you understand more than just the fundamentals of hypnosis, making sure you operate your business like the business that it is is a wonderful thing.” - Scott Sandland
● Scott’s background in hypnotherapy, contributions to the industry, and the evolution of HypnoThoughts Live
● Shifts in the hypnosis industry and the evolution of conferences
● The impact of the internet on education and the evolving opportunities for mid-career hypnotists
● The importance of intimacy and connection in the industry’s current landscape
● The Future of Hypnosis Survey
● Breaking down echo chambers and the increased diversity and cross-training among hypnotists
● Online vs. in-person hypnosis education
● The HypnoThoughts Live speaker application process
● Collecting and analyzing survey data using AI
● The top non-hypnosis practitioners survey participants should learn from
● The potential pitfalls of giving awards in the hypnosis industry
● Generational shifts in hypnotherapy and the move from the “starving healer” mindset
● The changing marketing trends and audience perception in marketing
● Community, networking, and the impact of hypnosis industry stereotypes on public perception
Resources Mentioned:
● Book: The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding by Blair Warren
Related Episodes:
● Session #35 – Scott Sandland’s Origin Story
● Session #37 – Scott Sandland on Learning Hypnosis
● Session #113 – Scott Sandland on Hypnotic Evolution
● Session #175 – Scott Sandland on Scriptnosis or Hypnosis
● Session #235: Scott Sandland on Hypnosis for Teens
Connect with Scott Sandland:
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