When there are red flags of toxic work cultures and it is important become aware of your own values, set boundaries, and speak up when necessary. Cristina Suarez Krumsick, an entrepreneur and the visionary behind Isetta, a marketing agency specializing in public relations, brand positioning, and design, joins podcast host Jaclyn Beck for a captivating conversation about the challenges of navigating toxic environments and the transformative power of creating a positive work culture. Cristina shares the story of Isetta's inception almost five years ago, emphasizing the core principles of the agency: a commitment to representing brands they believe in and fostering a healthy work culture. The conversation explores the importance of work ethic, maintaining high standards, and the value of building genuine relationships in the business world. Jaclyn and Cristina explore the concept of "good people" in marketing, dissecting the need for collaboration, kindness, and ambition in a successful professional relationship. The episode takes a deep dive into the intricacies of entrepreneurship, emphasizing transparency, honesty, and the importance of setting a high standard for the services provided.
Topics Discussed:
-Entrepreneurial Values: The agency, Isetta, is founded on the values of creating a better service and work environment.
-Client Relationship: Emphasis on representing brands that align with the agency's values, particularly focusing on working with "good people."
-Transparency and Trust: Establishing trust through transparency, communicating the agency's commitment to doing well for clients from the outset.
-Measuring PR Impact: Challenges in measuring PR success discussed, using a combination of hard metrics and anecdotal feedback.
-Relationship Building: Highlighting the importance of relationship-building in the PR industry, focusing on genuine connections beyond immediate transactions.
Learn more about isetta
Connect with Jaclyn Beck on LinkedIn, follow along on Instagram @jaclynbeckconsulting and check out Jaclyn Beck Consulting for strategic advisory and/or executive coaching inquiries.
Produced by Haynow Media
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.