File 23: In today’s file, the team welcomes Summer Dixon Goldman of Dixon Strategies. She offers fractional Chief Operating Officer services for owners, founders and CEOs. Dixon Strategies brings order to chaos.
Meet Summer Goldman
Summer had a 20-year, corporate career. She has a background in agriculture and lending. The majority of her corporate experience was in leadership roles related to sales and operations teams. She eventually made the decision to start her own company.
Summer begins by explaining fractional chief operating officer services looks different for different organizations. She focuses on startups, small businesses and family-run businesses. She either serves as a fractional COO, or as a consultant to the existing operations team.
Summer also has a Vistage practice. She serves in the peer-advisory role and as a coach. Her practice is comprised of an entrepreneurial group of CEOs, although still focused on startups, small businesses and family-run entities.
Challenges People Need Help Solving, Today
Jamie asks about the trends in the types of challenges Summer is seeing in today’s marketplace. One issue Summer sees is the location of the workforce. She has an advanced manufacturing client with locations across Kentucky. The challenge for this company is sourcing local talent, in a very competitive environment.
Another issue is the multi-generational workforce. Each group has its own unique needs and desires. This can lead to misunderstandings between the generations and challenges for the company leadership trying to manage the diverse issues that arise.
There’s also the ongoing challenge of being clear when attempting to communicate/establish expectations with various groups of people and/or individuals.
Jason comments that he recognizes the issue of geographic locations of the workforce. It’s been a challenge for growing markets in Kentucky. Bowling Green, for instance, is exploding. Manufacturing is a growth-area that’s especially hot in Warren County. He discusses how Bowling Green has addressed the workforce issue head-on and the result is Bowling Green becoming the fastest growing market in Kentucky and one of the fastest in the country.
How Are Companies Addressing the Workforce Issues Relative to Misplacement or Displacement?
Jason asks Summer about her perspective on how other
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