Stephanie Morimoto, owner and CEO of the brand Asutra, is an organic leader. She was a customer of Asutra and passionate about the products when she discovered the company was for sale. She likes to invest in companies that she can shape and grow, and after a twelve year career helping educational non-profits raise $500 million, she saw a fantastic opportunity with Asutra. Tennis great Venus Williams also was in love with the magnesium products for pain and joined the company as a co-owner and Chief Brand Officer.
Stephanie speaks with me on what it was like to raise funds in the education space, and her transition into business ownership. She reveals undiscussed barriers for women like the hurdle of selling a female-driven product to a male investor, or the lack of education for women on how to find funding.
Stephanie attributes her entrepreneurial spirit to her grandfather who was incarcerated in WWII internment camps for Japanese Americans, then served in the National Guard. Her grandfather stood by the golden rule - treat people how you want to be treated. She also credits her career to excellent mentorship which she pays forward.
A self-care product company, Asutra focuses on women but find their products for relief from pain after exercise or sleep aids are for everyone. Asutra has bigger and bolder plans in the works for 2021, so keep your eyes peeled.
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