Stephanie Morimoto, owner and CEO of the brand Asutra, is an organic leader. She was a customer of Asutra and passionate about the products when she discovered the company was for sale. She likes to invest in companies that she can shape and grow, and after a twelve year career helping educational non-profits raise $500 million, she saw a fantastic opportunity with Asutra. Tennis great Venus Williams also was in love with the magnesium products for pain and joined the company as a co-owner and Chief Brand Officer.
Stephanie speaks with me on what it was like to raise funds in the education space, and her transition into business ownership. She reveals undiscussed barriers for women like the hurdle of selling a female-driven product to a male investor, or the lack of education for women on how to find funding.
Stephanie attributes her entrepreneurial spirit to her grandfather who was incarcerated in WWII internment camps for Japanese Americans, then served in the National Guard. Her grandfather stood by the golden rule - treat people how you want to be treated. She also credits her career to excellent mentorship which she pays forward.
A self-care product company, Asutra focuses on women but find their products for relief from pain after exercise or sleep aids are for everyone. Asutra has bigger and bolder plans in the works for 2021, so keep your eyes peeled.
Do you enjoy our podcast every week? We would appreciate any donations so we can keep doling out honest truths and having on incredible guests. Every dollar counts to keep the doors open!
Donate here: https://www.paypal.com/donate/?hosted_button_id=GWDSB3VYWJLLE&source=url
We want to know who YOU are, our listeners, which is why we do what we do every week! Help a gal out and let me know what is working on the show! Head over to astoryinside.com/survey.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit igiveyoupermission.substack.com/subscribe
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.