280. Transforming the Way You Think About Money with The New Wealth Paradigm | Interview with Garrett Gunderson INC 500 Founder & Best Selling Author

This episode is a must-listen for anyone ready to ditch outdated financial advice and build a more aligned, purpose-driven approach to wealth.

I sat down with Garrett Gunderson—author, speaker, and one of the most influential voices in rethinking money and investing. Garrett’s work has deeply impacted both me and my husband, helping us step away from the noise of traditional financial models and instead lean into strategies that feel aligned with our values, purpose, and long-term vision.

We talk about Garrett’s roots, his early challenges with scarcity-based thinking, and what it looks like to lead your business and financial life from a place of clarity and confidence. One of the biggest game-changers? His concept of Investor DNA—a totally different way to look at investing based on who you are and how you’re wired, not some cookie-cutter formula.

We also dig into what it really means to invest in yourself, your team, and your strengths, and how leadership plays a key role in building sustainable wealth.

In this episode, you’ll hear about:

💡 How Garrett broke free from financial fear and scarcity

🧠 Why conventional wisdom around money is holding entrepreneurs back

📈 The power of Investor DNA and how to find yours

🔥 Investing in your zone of genius (and in people who multiply your mission)

🛠 Personal stories, practical strategies, and mindset shifts for building real wealth

💬 Why leadership, not just hustle, is your biggest financial asset

Garrett brings the truth with no fluff—and this conversation will challenge you to reimagine what wealth looks like for you.

Resources from this episode:

• Follow Garrett on Instagram
• Subscribe to Garrett's Youtube Channel
• https://garrettgunderson.com/
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode280

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [e-mail]. We'd love to chat!
• Connect with me on Instagram!

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