In this episode, I’m joined by someone who embodies unapologetic leadership and creative freedom—Zuby. You may know him as an independent rapper, author, and outspoken voice in today’s cultural landscape, but what struck me most in our conversation is his clarity, courage, and conviction in building a life that aligns fully with his values.
We talk about his journey from growing up in Saudi Arabia to attending Oxford, to eventually leaving the corporate world to go all-in on his music career. Zuby shares what it’s really taken to chart his own course—and how a single viral moment in 2019 became a catalyst for his role in public commentary and cultural conversation.
We also dig into deeper topics that matter to both of us: leadership, resilience, education, personal freedom, and how to rise above societal pressure to stay rooted in your purpose.
This conversation is about much more than music or media—it’s about choosing your path, leading yourself first, and living in alignment with your truth, even when it’s unpopular.
In this episode, we cover:
🎤 Zuby’s unconventional path from Oxford to entrepreneurship and music
🚀 The viral moment that changed his trajectory
🧠 Why critical thinking, personal responsibility, and communication matter more than ever
🛠 The life skills missing from modern education—and what we can do about it
💪 How Zuby stays grounded, resilient, and values-led in today’s culture
🌍 Why leadership starts with courage, not consensus
👨👩👧👦 His next big personal goal—and why it’s deeply connected to legacy
If you're navigating your next big move and want to do it with more clarity and courage, this episode will light a fire.
Resources from this episode:
- Follow Zuby on Instagram https://www.instagram.com/zubymusic
- https://realtalkwithzuby.com
- Real Talk with Zuby Podcast https://podcasts.apple.com/us/podcast/real-talk-with-zuby/id1449384242
- Zuby's Music https://x.com/zubymusic
- The Incubator: A Mastermind For Visionaries & Their Right Hand
- Show notes: https://luminaryleadershipco.com/episode282
Connect with me:
- Website: https://luminaryleadershipco.com/
- If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at marketing@luminaryleadershipco.com. We'd love to chat!
- Connect with me on Instagram!
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