Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them into their expanding regional chain. This three-year partnership has produced several successful items including the Grilled Cheese Steakburger and the pumpkin pie and caramel apple pie concretes.
Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com
Host & Guest:
- Host: Stephanie Onken, Midwest Dairy Corporate Communications Manager
- Guest: Erin Walter, Vice President of Brand Marketing, Freddy’s Frozen Custard & Steakburgers
- Guest: Beth Bruck-Upton, Vice President of Business Unit Operations-West, Midwest Dairy
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