Bonus 7 - How Is The Checkoff Building Demand For U.S.Dairy Through International Pizza Partnerships
DMI’s Nancy Gannon speaks with DMI’s Scott Wallin about the dairy checkoff’s international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut.
In Indonesia, Pizza Hut's innovative Limited Time Offers, such as the "Cheese Overflow" and culturally relevant Ramadan campaigns, have boosted cheese sales.
In Japan, Pizza Hut's monthly "Hutto Day" and a 30% increase in cheese usage on pizzas highlight the growing demand for U.S. cheese.
Tune in to find out more!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com
Host & Guest:
· Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.
· Guest: Nancy Gannon, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.
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