Bonus 8 - What Is YoBark? Check Out The New Dairy Product Innovation Created By The Dairy Checkoff and General Mills Partnership

DMI’s Chris Urban speaks with DMI’s Scott Wallin about the new dairy product innovation, YoBark, created with General Mills.

YoBark targets teens and tweens who tend to leave the yogurt category due to a desire for on-the-go, shareable snacks. The product was developed through consumer insights and testing, resulting in a stand-up pouch yogurt bark that is both indulgent and has a good nutrient profile.

They will also discuss the overall partnership, including future innovations and premium yogurt offerings, emphasizing the importance of the checkoff’s science through the National Dairy Council and checkoff’s consumer insights in driving demand.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.

Host & Guest:

·      Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.

·      Guest: Chris Urban, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.