DMI's Anne Marie Splitstone, EVP for Growth Platforms and Partnerships, and Silvia Robles, VP for Growth Platforms and Partnerships, speak with DMI's Scott Wallin about the evolution of fluid milk innovation since 2015, emphasizing consumer insights and industry partnerships.
They highlight the role of the Dairy Foods Research Center Network, which includes 150 R&D experts, in driving innovation. Key consumer trends identified include a preference for high-protein, low-sugar products and lactose-free options.
Successful products like Fairlife, which surpassed $1 billion in sales, and DFA's Milk 50, launched with strategic packaging and positioning, are cited as examples.
The conversation underscores the importance of consumer insights, industry collaboration, and ongoing innovation in driving growth in the fluid milk category.
Tune in to find out!
To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com
Host & Guest:
- Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.
- Guest: Anne Marie Splitstone, Executive Vice President, Growth Platforms and Partnerships for Dairy Management Inc.
- Guest: Silvia Robles, Vice President, Growth Platforms and Partnerships for Dairy Management Inc.
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