Welcome to the pod today - we're hitting episode 75 and I have a fab guest who's going to be chatting all things copy and email marketing with us. A lot of us can struggle with how we communicate what we do in business, and my guest today can help you make sense of it all!
Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter at emancopyco.com, she helps 6 figure online business owners and e-commerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.
When she's not writing high-converting emails for clients or delivering workshops, she's asking extraordinary business owners to share their biggest business mistake on her podcast: Mistakes That Made Me.
We chatted about the do's and don't's of email marketing and how to write compelling copy to make your clients want your products and services even more, including
- Eman's thoughts on the key to a compelling email sequence that sells to your ideal clients
- Eman's 3 money-making sequences for ecommerce businesses and how important they are for generating revenue in your online business
- the mistakes people make when hiring a copywriter
- the advantages to having a copywriter in your corner in business
- the myths Eman hears about copywriting that are not true
- how Eman helps her clients increase their conversion rates through their sales pages and landing pages
- Eman's experience as a black, visibly Muslim woman in a mostly white industry and what helped her make the leap to show off her amazing bold new brand
Her book recommendation is really good too!
It was great to finally get Eman on the podcast and if you want to know more about her work, check out her brand new gorgeous website at emancopyco.com and you'll find her mainly hanging out on Instagram @emancopyco
Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL
(feel free to leave a 5 star review to help other business women find the podcast!)
and follow on Spotify at https://spoti.fi/3lnibgH
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