Today we're chatting all things public relations with my special guest, something I think a lot of female entrepreneurs avoid in the early days of their business!
Former journalist Gillian Daly has more than 10 years experience leading consumer lifestyle PR campaigns and creating headline grabbing press stories in the UK and Ireland.
Gillian has big agency experience and has spent much of her career working in London on some of the most talked about campaigns including work with ASICS, Speedo, Holiday Inn, P&G and Aviva Athletics.
Her years spent as a journalist in Ireland, Sydney and London has provided an in-depth knowledge of how the media work and how to get stories across the line.
We discussed the benefits of developing a PR strategy to boost your business awareness, including:
- What PR really is and what exactly it can do for your business
- What Gillian thinks is the key to a great PR campaign
- The most important thing for business owners to know before starting a PR campaign
- Gillian's tips for business women who'd like to get their business out there more but don't know where to start
- Gillian's tips for those shy or introverted people around promoting their business to the public
- Who Gillian's ideal client is and who she loves working with
- The myths Gillian wants to dispel about PR
For more information on Gillian's PR work and how you can promote your business better, go to www.gilliandaly.com and find her on Instagram @gillian_daly_comms
Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL
(feel free to leave a 5 star review to help other business women find the podcast!)
and follow on Spotify at https://spoti.fi/3lnibgH
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