Do you ever struggle to find the right words to explain what you do—or worry your message sounds like everyone else’s? In this inspiring episode of Your Radiant Spirit, I sit down with Beth Hess, messaging strategist and founder of Keys to Your Brand, lovingly known as The Word Girl.
Beth brings a unique blend of journalism, buyer psychology, and strategic marketing to help entrepreneurs and brands uncover the truth of who they are and express it with clarity, confidence, and authenticity. Instead of chasing formulas or trying to sound like someone else, Beth helps you “own your amazingness” so your message becomes naturally magnetic.
We dive into:
✨ Why your gifts often feel invisible to you—and how to uncover them
✨ The biggest mistake entrepreneurs make when writing their own messaging
✨ How to put more you into your content so it stands out
✨ The process Beth calls “message therapy” and why it’s so transformative
✨ How noticing, curiosity, and authenticity are key to attracting the right clients
Beth’s gentle, insightful approach helps you find the words that already live inside you—and use them to connect, inspire, and grow your business.
If you’ve ever felt stuck trying to explain what you do, this episode will remind you that your message is already within you.
🌐 Website: Keys to Your Brand
📱 Instagram & Facebook: @BethBuildsBrands
💼 LinkedIn: Beth Hess
🎨 Want to go deeper into your own truth and gifts? Explore Spirit Portraits, art sessions, and immersive healing experiences at HeatherEck.com.
🎧 Never miss an episode of Your Radiant Spirit: Follow on your favorite podcast platform.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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