Your Writing Coach Podcast
Season 02 Episode 11
How to Grow Your Email List on a Small Business Budget
Today I have a Digital Marketing Hotseat episode on Marketeers Mastermind! Bri Campano and her business partner Trevor from Numo - Numerous Perspectives where Bri and Trevor host a daily live show along with their numerous podcasts. Today Bri and Trevor are here to ask a digital marketing hotseat question: how to build an email marketing list when you have a small business sized budget?
One of the Best Digital Marketing Campaigns is Email Marketing
If you’re looking to grow your business, the best way to stay connected to your clients and leads isn’t through social media. When you want to build your business and create more sales from the time and money you spend with your marketing, you’re best bet is to consistently send emails to your marketing list.
Email marketing, although it’s been around for more than two decades, gets eyes on your content and enables you to make a personal connection with your readers without the distraction of scrolling, such as when you post content on your social media feed.
The best way to increase your email list is through offering lead magnets. Lead magnets are a great way to offer a freebee in exchange for someone’s email. Now you can stay in touch with your prospective clients and followers by sending personalized messages along with educating your clients in your email campaign, positioning yourself as an expert in your field.
Building Your Email Marketing List with Lead Magnets
A lead magnet is content you can offer your website visitors and social media followers in exchange for their email addresses or other contact information. A lead magnet is a content that you give away to someone who has clicked on your link. You receive their email address in exchange for the content you give them.
The best medium to deliver your lead magnet is by creating an ebook, an online course, or a newsletter. You’ll want your giveaway to be a product that is easy for them to download and use, such as a free mini-ebook, discount coupon, online course, a how-to course that’s dropped to them by email, or any other type of valuable content you can provide to them that is easy for you to deliver - it should not take a large amount of your valuable time.
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