Many of my clients don’t have an understanding of the difference between hashtags and keywords. To understand how to use these effectively in marketing and get the most exposure when using hashtags on social media and keywords in your content, you need to learn the use case for keywords and hashtags, in addition with how and when to use each of them in your digital marketing.
What is a Hashtag?
The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.
Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.
What is a Keyword?
A keyword is a word or phrase that relates to a specific topic. For example, "best business strategies" is considered a keyword. Anyone who enters these keywords into search engines will receive millions of results (SERP).
The keyword you use should be frequently searched for on search engines and has a high number of monthly searches. While hashtags are mainly used in social media, keywords are used by search engines.
Podcast Resources
Sign up for Your Complimentary Website Review
Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online
Subscribe to Marketeers Mastermind on YouTube
Be a part of Marketeers Mastermind on Facebook
Join the Marketeers Mastermind Community Today!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.