یاشار ژاله‌دوست در قسمت (#186) پادکست، درباره‌ی قدرت بازاریابی با طنز (Humor Marketing) صحبت می‌کند و توضیح می‌دهد که چگونه برندها می‌توانند با شوخی‌های هوشمندانه و خلاقانه، در ذهن مخاطبان ماندگار شوند و ارتباطی انسانی‌تر برقرار کنند.
به پادکست ایرانیان خوش آمدید، برنامه‌ای که توسط بنیان‌گذار ZSany.com، یاشار ژاله‌دوست (X-Microsoft Marketing) میزبانی می‌شود.
یاشار به اهمیت شناخت دقیق مخاطب، هماهنگی طنز با هویت برند، استفاده از تکنیک‌هایی مثل اغراق، وارونه‌سازی و صداقت بامزه، و همچنین اشتباهاتی که باید در بازاریابی طنزآمیز از آن‌ها اجتناب کرد، می‌پردازد.
این قسمت، راهنمایی الهام‌بخش برای کارآفرینان، بازاریابان و برندهایی است که می‌خواهند با لبخند، دیده شوند، حس شوند و در نهایت، انتخاب شوند.
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