Unscripted Green & Non-Profits

David Wilson, executive vice president at Zozimus, has been doing this since AltaVista. His argument is that search engine optimisation has become search everywhere optimisation: being findable wherever a decision gets made, rather than ranking for its own sake.

The part worth a nonprofit's attention is his point about defensibility. His example is a tattoo shop working with veterans' groups, where the partnership creates something...

Mike Montague of Avenue9 draws a line between two ways to point AI at a problem. The Terminator approach builds an agent and sends it out alone. The Iron Man approach wraps a person in the technology and sends the person. His whole practice is built on the second one.

He has also done the work in a nonprofit context that most agencies never touch: teaching questioning skills to border-crossing agents for an anti-trafficking charity...

Benjamin Behrooz of Branding Los Angeles builds brands for blue-collar and home-service businesses, and one of his most consistent recommendations is the one most marketers treat as a nice-to-have: show up in your community, repeatedly, on the record.

His own firm runs an NYPD toy drive, donates to Shriners, and organises Santa Monica beach cleanups. He is candid that this is both genuine and good for the business, which is the hon...

Rebecca Prejean of EBGC advises nonprofit leaders on accessibility, and her argument reframes it: stop selling accommodation as compliance and start selling it as productivity and retention. For an organisation running on volunteers and a thin payroll, that is the version of the pitch that actually moves a board.

Her route in was personal. Her son has autism, and the advocacy she learned for him became the work she now does for org...

Only 24% of C-suite executives are women. 94% of them played sports. Melyssa Jaskiewicz built Leveling the Fields on the space between those two numbers.

She goes into Charleston elementary schools and hands third through fifth grade girls a sport they have never tried. The program is called EmpowerPlay, and the clever part is who coaches it: the school's own teachers, hired and paid. The kids already know the hierarchy, so classr...

You cannot teach a child to regulate if you are dysregulated yourself. Queen D. Michele spent 27 years in classrooms before founding the Fula History & Genealogy Society in America. She joins host Jeremy Rivera to explain why Generation Alpha is growing up emotionally dysregulated and what it would take to hand them the tools.

Key takeaways

• Three nuggets structure the episode: the matrix, generational trauma ca...

Somebody wanted to hear the Brahms Double Concerto played live and could not find anywhere to look it up. That is the origin of the Live Music Project. Founder Shia Lyon went looking, and discovered that Seattle alone had around thirty community orchestras publishing their entire concert season as a JPEG. Megan Ihnen is now its executive director.

Key takeaways

• An image is invisible to search. Around thirty Seattle...

Hello, and welcome to the Unscripted Non-Profit Green podcast. I'm your host, Nathan Short. Today, we're spotlighting upcoming community cleanup events in San Diego, focusing on opportunities happening within the next week. Engaging in these events is a fantastic way to contribute to environmental preservation and connect with like-minded individuals.​

Fies...

The workforce is more detached from its work than it has ever been measured to be. Andy Choi of Do Good Points thinks the fix and the business opportunity are the same thing. Jeremy Rivera talks to him about profit with purpose, and about why non-profits need to think more like companies rather than less.

Key takeaways

• The Great Detachment is a marketing problem as much as an HR one. People want their work to mean ...

This is a quick community cleanup roundup:

A recent community trash cleanup took place in Cookville, Tennessee, organized by Keep Putnam County Beautiful. Volunteers gathered to clean up litter and debris in various public spaces, helping to improve the appearance and safety of the neighborhood. 

Michael McDougald recently sponsored a beach based trash cleanup in Sarasota with Community Clean Links bringing 20 volu...