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January 25, 2021 39 min
If you're an entrepreneur and you're looking to get in front of your ideal audience, establish yourself as a trusted source and solution, and sell more of your signature programs, services or offers, speaking is a great way to do that. However there are strategic steps that should be followed in order to achieve your ideal outcome, and what we learn in speaking to this week's guest is that you can actually send clients away by saying the wrong things.   And this week's show, Heather Seger, strategic speaking advisor, guides you through her four-step Speak for Authority method to fill your programs using speaking. Heather also dives into statistics speakers need to know, how to tell the right story, and expert insights to make sure you are speaking up in the right way, to the right audience, about the right topics. At the end of this episode you will:
  • Understand the four steps to the "speak for authority method"
  • Know how to nail your message
  • And understand quick strategies to choose your signature talk topic
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    To learn more, visit the show notes

     

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