233: Create Videos People Watch, Engage With, and Buy From - with April Beach and McCall Jones

You’re an expert, and you’re pretty incredible at what you do, but sales from your online videos aren’t exactly reflecting just how amazing you are. This means there’s a disconnect between who you truly are and how you’re showing up on video. Or there could also be some bumpy roads between how you show compassion on video, establishing your authority, or entertaining viewers long enough to stay until the call to action. Does this sound like you? 

 

No worries my friend! McCall Jones, creator of Charisma Hacking, is here to break down her proven framework to “make strangers trust you and followers become aggressively devoted to you.”

At the end of this episode you will:

1. Know the F.A.C.E. Framework and how to apply this to your videos
2. See the formula to pin-point your own areas of improvement
3. Solve the disconnect between the great videos you already make, and your lack of sales

 

To learn more, visit the show notes

 

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