This is How We Create

If you're constantly told that time is a predator and a scarce resource to conquer, you may need a perspective shift.  

The Sea Glass Principle may just alleviate the pressure that leaves you trapped in a cycle of measuring your life against an impossible moving target. Tune in to hear how this principle and a new book may just change the way you look at your work and your worth. 

Most creators would have folded under the pressure of the "beige box" industry, yet Sierra doubled down on a signature style that fuses modern curvature with the vibrant, ancestral pulse of Black culture. This episode uncovers the friction of being a risk-taker in a world that fears color and how she transitioned from the technical rigors of building construction to painting emotional landscapes within four walls. If y...

If you've wanted to start a newsletter, let's get into it! We break down the technical barriers of platforms like Substack and Kit, while stripping away the myth that you need to be perfect to start. Stop letting your wisdom gather dust and discover how trusting your own voice creates the body of work you were always meant to lead.

Chapters

00:00 Opening the private vault of creative in...

What does it actually feel like to build the career you always wanted — and then realize the hard part isn't over?

Photographer Mei Tao has spent decades behind the lens for Apple, J.Crew, and major publications. But in this conversation, she gets honest about what commercial success doesn't tell you: that the work stays hard, that achievement keeps moving the goalpost, and that the most meaningful a...

There's a particular kind of dread that comes with sending someone to your website — you hit send on your portfolio link and immediately think: wait, is that still up? Did I ever update that bio? In this episode, we get into why your website might be the one thing standing between you and the clients you actually want, and the specific work of making it do what it's supposed to do: make the right people feel some...

If you have ever stared at a blank page and wondered whether you are actually a writer or just someone who wishes they were one, circle 'round.

Dr. Eve L. Ewing (sociologist, poet, and Marvel Comics writer) offers an honest look at what a serious creative practice actually requires. Learn how she builds a community that sharpens her work, and hear exactly how she develops a new project from the first spark...

Have you ever felt that once the masterpiece is finished, the rest of the journey should belong to someone else? Many of us wait in the shadows of the "found artist" myth, hoping the right gallery or agent will simply stumble upon our genius. But what happens when the knocking never starts? 

Today, we dive into the systems that turn cold outreach into warm relationship-building and explore why your st...

In this episode, I sit down with Lex Marie, an artist whose work confronts the uncomfortable truth that Black children in America are often denied the luxury of innocence. She transforms the everyday remnants of her son's childhood into confrontation disguised as portraiture, and the materials she chooses will stop you in your tracks. We talk about building a career on your own terms, staying multidisciplinary, and wha...

Have you ever had a to-do list as long as your arm but couldn't bring yourself to do the tasks on that list? What about your dreams to accomplish this or that? How many of them have you ignored?

Whether you call it procrastination, a lack of discipline, or simple laziness, the truth behind our creative paralysis often hides in plain sight. In this episode, we explore the high cost of big dreams and why the...

Have you ever wondered what it takes to build a creative empire from the ground up? In this episode, I sit down with the remarkable Tiffany Brooks, an interior designer whose journey is as inspiring as her stunning creations. From a bet that launched her career to designing for icons such as LeBron James, Tiffany's story is a powerful lesson in trusting your creative instincts. 

Join us as we explore...

Have you ever walked into a room where you belonged, yet felt like a total intruder? Even when surrounded by friends or longtime colleagues, that whisper of inadequacy—the one that claims you are "running a game" on everyone—often grows loudest just as you are about to shine. In this solo episode, I pull back the curtain on a recent, that forced me to confront my own "elaborate dance of diminishment". We ex...

Karl Ferguson Jr. never planned to be a photographer. He picked up a camera because he was following his interest in the burgeoning Hip Hop Scene. Years later, his portraits of Black culture have appeared in Vibe, Billboard, and The Hollywood Reporter. In this conversation, Karl talks about what it really takes to build a creative life on your own terms, why he spent two decades at Verizon while quietly becoming one of...

Have you ever wondered why a client chooses your lens over a thousand others? In this solo session, I dive into a transformative conversation that shifted my entire understanding of why I am hired as a photographer. We explore the "economy of vision" and how your unique cultural position creates a value that no standard rate card can capture. If you are ready to stop defending your fees and start educating your clients...

What if art could serve as both a mirror to injustice and a sanctuary for the soul? What happens when the world tries to fit your identity into a narrow predetermined box? I sit down with multi-disciplinary artist Phoebe Boswell to explore the "porous space" between heritage and headline. From the lush landscapes of Kenya to the structured life rooms of London, Phoebe shares how she navigated a "rude awakening" in the ...

What does the advice, "Just be yourself," mean when you are still figuring out who you are as an artist? In this episode photographer, Martine Severin, shares her "prickly" journey to discovering her creative voice and why the path from imitation to authenticity is rarely a straight line. We discuss the "gap" between our taste and our abilities, the pressure artists of color face to be original yet palatable, and why a...

Have you ever felt like your inability to master a technical skill was a sign you should quit? In this episode, I sit down with the brilliant painter Shaina McCoy, who transformed a moment of classroom frustration into a profound artistic breakthrough. Shaina opens up about the courage it took to bypass traditional art school to protect her voice, the surprising way she colors her memories, and why she believes making ...

Welcome back, friend. We are stepping into Season Six with a fresh energy that I have been dying to share with you. Over the last nine months, my team and I have been working quietly behind the scenes, from the vibrant streets of Medellín to the design studio, to reimagine how this show looks, sounds, and feels. In this episode, I am pulling back the curtain on the major changes we have made, from our stunning new visu...

Want to find out the secret to doing the scary things in life? Are you waiting for the right time or for a surge of confidence to finally send that pitch or apply for that residency. In this episode, we explore the psychological traps of "waiting to be ready" and share research-backed strategies to move from stagnant avoidance to meaningful action. If you have been keeping a scary dream on hold, this conversation might...

In our ongoing series about the creative process of building a studio, we've covered when and how to hire a team. But what happens when a hire isn't the right fit?

I'm pulling back the curtain on a lesson that cost me months of energy and a piece of my confidence as a leader. You'll often know by week three or four when a new hire isn't going to make it, and waiting six months to act isn't just costly, it'...