NWA Investing

We sat down with Taylor Rayburn and Mitch Moore, founders of The Wanderlust Co., one of Northwest Arkansas’s leading short-term rental management companies, inside one of their flagship Bentonville properties to talk about what Airbnb investing actually looks like in 2026, and why most investors are getting it wrong before they ever close on a property.

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We sat down with Omar Kasim, founder of Plomo Quesadillas, inside his flagship location on Dickson Street in Fayetteville, a building he now owns. Omar graduated magna cum laude from the University of Arkansas in three years and has spent the decade since quietly building one of the most interesting business and real estate portfolios in Northwest Arkansas.

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We sat down with Scott Eccleston, President of Campus Planning and Facility Management for Art and Wellness Enterprises, inside the Heartland Whole Health Institute in Bentonville, the building he helped bring from sketch to reality. Scott is the person Alice Walton has trusted for nearly two decades to turn her vision for art, health, and wellness into one of the most ambitious campus developments in the country, and this conversa...

We sat down with TJ Lefler (founder of Lefler Capital and former principal at Sage Partners) inside Blume, a nine-story Class A office tower he acquired across from the original Walmart Home Office and transformed into one of Bentonville's most talked-about amenity-driven workplaces. TJ has built a portfolio of roughly 30 commercial properties worth more than $250 million across Arkansas, and this conversation is a masterclass in h...

We sat down with Josh Saffran, co-owner of The Gents Place in Bentonville, and Director of Plug and Play Northwest Arkansas, inside the brand-new speakeasy business lounge on the Walmart Home Office campus to talk about what it actually takes to build a business, scale it without losing its soul, and invest across multiple vehicles without chasing a quick buck.

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We sat down with Joe Puggi and Kim Minnis of TCS Management (a Philadelphia-based property management company now operating across 16 states and nearly 5,500 doors) on-site at Parkside at Lowell in Northwest Arkansas to talk about what separates investors who build lasting portfolios from those who quietly bleed money on a property they thought was performing.

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We sat down with Eric Hill, founder of Fay-Ark Lawn Co., at a property Eric's crew just finished (Zach's own home) to talk about what it actually takes to build one of the fastest-growing landscape companies in Northwest Arkansas from scratch. Eric started mowing lawns his junior year of high school in 2018, and today he's running 15 crews and 43 employees, nearly doubling year over year.

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We sat down with Tom Allen, executive vice president at Cushman & Wakefield | Sage Partners (and the man overseeing Hunt Ventures' entire commercial real estate portfolio across Northwest Arkansas) inside the brand-new The Visionaries building in Rogers, a 400,000-square-foot development in the Pinnacle area.

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We sat down with NASCAR legend Mark Martin (40 Cup Series wins, nearly 100 top-three finishes) at the Marque Collection Suites in Rogers to talk about what actually separates high performers who burn out from those who enjoy the ride, and WHY he wishes he'd learned that lesson decades sooner.

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In this episod...

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The secret to landing high-impact jobs and investment isn’t golf outings anymore, it’s speed, trust, and a clear plan. We sit down with Clint O’Neal, executive director of the Arkansas Economic Development Commission, to unpack how companies really choose locations and why Arkansas keeps showing up in final rounds against bigger states. From billion-dollar ...

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Most “good” deals fall apart under real scrutiny, great deals survive it. We walk through a complete, real-world blueprint for finding, underwriting, financing, and operating investment properties in Northwest Arkansas, sharing the exact steps we use to source off-market opportunities, filter fast, and close with confidence. From direct-to-seller campaigns and br...

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What if financial freedom isn’t a number on a screen, but the ability to be present, pick your hours, and say no without fear? We explore the real meaning behind “freedom” and why real estate, not luck, not hype, gives us the control to build it brick by brick in Northwest Arkansas.

We start with personal definitions that go beyond cash flow: expense...

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Ready to understand how a fast-growing city plans to add homes, boost infrastructure, and protect the character that makes people stay? We sit down with Fayetteville’s newly elected mayor, Molly Rawn, for a direct look at what’s changing, what’s working, and where the next wave of smart investment will land. From streamlining permitting to locking in water ...

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Deals don’t get done by accident; they get done with clarity, trust, and timely capital. We sit down with Armstrong Bank’s Alec Tahy to reveal how relationship banking unlocks real estate momentum across Northwest Arkansas, from multifamily value-add to ground-up construction and portfolio roll-ups. Alec shares his path from D1 golf to Walmart to community bankin...

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Thirty people a day are moving to Northwest Arkansas, yet headlines still warn of a frozen housing market and struggling offices. We sat down with Mervin, the economist behind the Skyline Report, to decode what’s actually happening in NWA and why fundamentals here keep bucking national trends. From population inflows and university-driven talent to low office vacancies...

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Northwest Arkansas real estate keeps surprising the skeptics, and we’re mapping the why behind it. We dig into fresh sales counts, median price bands, and the county split that explains so much of the region’s momentum. From Bella Vista’s rise and Bentonville’s gravity to the distinct feel of Rogers submarkets, we show how job growth, vendor proximity...

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A balanced market doesn’t mean boring. We unpack why months of supply, days on market, and price per square foot are the true compass points for Northwest Arkansas real estate right now, and how those trends translate into leverage for buyers, sellers, and investors. With guest analyst Desiree Stock of NWA Look, we dig into county-level shifts, transaction hotspots, an...

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Ready to rethink what “smart” real estate growth really looks like? We’re joined by investor-operator Karina Sosa, who started with land splits and a couple of duplexes and scaled into multifamily, commercial, short-term rentals, and development across Northwest Arkansas, Texas, Oklahoma, and Mexico. Her blueprint blends discipline and creativity: live belo...

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Growth doesn’t happen by accident. We sit down with Springdale leaders Sharon Tromburg and Paxton Roberts to unpack the policies, projects, and partnerships behind a decade of downtown momentum, and what’s coming next. From the first-in-NWA form-based code to a city culture that helps good projects cross the finish line, the blueprint for sustainable growth is hi...