En este podcast, explicamos cómo construir una propuesta única de valor poderosa, destacando que los clientes no compran lo que haces, sino la transformación que les ofreces. Se presenta una fórmula clave: (beneficio + creencia) ÷ (tiempo + esfuerzo), donde el beneficio debe ser claro y específico, la creencia se refuerza con testimonios, autoridad y garantías, y el tiempo/esfuerzo deben minimizarse para aumentar el atractivo. Se enfatiza que una oferta ambigua pierde fuerza, y que el time to value (tiempo para entregar valor) es crucial. El mensaje central: una oferta efectiva promete resultados concretos, rápidos y creíbles.
Para más información de liderazgo, productividad y negocios, visita www.victorhugomanzanilla.com
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