Customer-Centric Project Management with Rocketlane // EP 133

In this episode, Alex Quin interviews Srikrishnan Ganesan, the co-founder of ocketlane. They discuss the challenges and innovations in project management software, especially in the context of remote work. Srikrishnan shares insights into Rocketlane's unique approach to customer-centric project management and the value it brings to various industries. The conversation covers the company's origin, client experiences, business growth, and the importance of efficient project management.

Episode Outline

[00:00:03] Hustle Inspires Hustle podcast with host Alex Quin features top entrepreneurs and business leaders. Rocketlane co-founder Shri Ganesan discusses purpose-built project management tools for customer-facing projects.

[00:02:44] Customers find us through trial sign-ups or experiencing our software as a client. Our all-in-one project delivery tool sets us apart.

[00:05:00] Customer communication tool with feedback mechanism.

[00:07:34] Rocketlane replaces PSA and project management tools. Paid model with trial period available. Ads used for client acquisition.

[00:09:57] Free access to business resources, materials. Follow on social media. Challenges in remote project management.

[00:12:02] Remote work challenges: communication, tribal knowledge, process changes, customer-centric approach.

[00:15:27] Efficient project management saves time and money.

[00:17:46] Enhancing delivery experience for faster expansion.

[00:19:47] Improve productivity, launch faster with Rocketlane.

[00:22:03] Rocketlane, SaaS business marketing playbook. Connect on LinkedIn.

Wisdom Nuggets

Embrace Accountability: Transparency and accountability in project management lead to better outcomes and prevent delays. When everyone involved in a project can see who is responsible for each task and track progress in real-time, it fosters a culture of responsibility. This clarity helps to identify potential bottlenecks early, ensuring that issues are addressed promptly and that the project stays on track.

Leverage Community: Building a community around your product can drive engagement and loyalty. Rocketlane’s initiative to create communities like Preflight and the PS Club highlights the importance of connecting with users beyond just providing a service. These communities not only serve as a platform for users to share experiences and best practices but also help the company to gather feedback and continuously improve its offerings. 

Customer Experience Matters: Elevating customer experience can lead to repeat business and faster expansions. By providing a seamless, transparent, and efficient project management process, Rocketlane ensures that customers have a positive experience from start to finish. This satisfaction often translates into repeat business and referrals, creating a network effect that drives growth. 

Efficiency Equals Savings: Efficient project management can save significant time and resources, boosting profitability. Rocketlane’s integrated approach eliminates the need for multiple tools, reducing complexity and increasing productivity. By streamlining communication and collaboration, projects are completed faster, reducing the cost associated with prolonged timelines and freeing up resources for additional projects.

Power Quotes

 "Efficient systems save not just time, but also money." - Alex Quin

 "Building a community around your brand is a game-changer." - Alex Quin

"Standardizing processes helps reduce dependency on individual heroes." - Srikrishnan Ganesan

"Effective communication is the backbone of successful project management." - Srikrishnan Ganesan

Meet Our Guest:

Website: [Srikrishnan Ganesan: (https://rocketlane