Google My Business: The Free Tool That Can Boost Your Local Business - #172

In this episode of Hustle Inspires Hustle, Alex Quin breaks down Google My Business (GMB), one of the most powerful free tools for local businesses. If you're not optimizing your GMB profile, you're missing out on organic traffic, phone calls, and leads. Alex explains why GMB is crucial for local SEO, how it drives foot traffic and online engagement, and best practices to set up and maintain your profile. Plus, if you want to scale results faster, learn how Google Business Ads can amplify your reach.

Episode Outline

[00:00:03] Introduction – Alex Quin welcomes listeners and introduces the power of Google My Business.

[00:02:15] Why GMB is a Game Changer – Higher rankings, more foot traffic, and increased lead generation.

[00:06:40] Optimizing Your GMB Profile – Completing all sections, choosing the right categories, and adding high-quality photos.

[00:12:05] The Power of Reviews – Why responding to reviews boosts credibility and search rankings.

[00:17:30] Using Keywords & Lead Collection – How to naturally use local keywords and set up CTAs for conversions.

[00:21:50] Google Business Ads & Local Service Ads (LSAs) – How to use paid ads strategically while leveraging organic reach.

[00:26:30] Apple Maps & Local SEO – Why Apple Business Connect is essential for iPhone users.

[00:30:45] Final Thoughts & Action Steps – Recap and how to implement these strategies today.

Wisdom Nuggets

Visibility = More Sales: The higher you rank on local searches, the more potential customers will find your business.

Optimization is Key: – Simply having a GMB profile isn’t enough; actively managing it leads to better results.

Leverage Customer Reviews: – Positive reviews boost your credibility and help with SEO.

Organic + Paid = Best Strategy: – Using both free GMB strategies and paid Google Business Ads maximizes growth.

Don’t Forget Apple Maps: Many businesses overlook Apple Maps, but millions of iPhone users search through it daily.

Power Quotes:

"Google My Business is your digital storefront—if you're not optimizing it, you're losing money." - Alex Quin

"A well-maintained GMB profile isn’t just about rankings, it's about conversions." - Alex Quin

"If you're not at the top of local search, your competitors are getting your customers." - Alex Quin

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

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