In this episode of Hustle Inspires Hustle, host Alex Quin shines a spotlight on Julia Hartz, the co-founder and CEO of Eventbrite. We explore how Julia helped transform the event management and ticketing industry with a focus on simplicity and inclusivity. This episode covers Eventbrite's growth from startup to publicly traded company, the strategic partnerships that fueled its success, and the innovative marketing techniques that built its brand. Julia's leadership through challenges like the pandemic and her company's international expansion provide invaluable lessons for entrepreneurs.
Episode Outline
[00:01:20] Introduction of Julia Hartz, co-founder and CEO of Eventbrite.
[00:03:45] Eventbrite's early vision: Creating an inclusive, easy-to-use event platform for all.
[00:06:12] Branding strategies: How simplicity and broad appeal became key to Eventbrite's success.
[00:09:30] Marketing on a budget: Using content marketing and partnerships to drive growth.
[00:12:50] Leveraging social media: Eventbrite’s game-changing partnership with Facebook.
[00:16:15] Strategic acquisitions: Expanding into the live music space through Ticketfly.
[00:19:42] Eventbrite's IPO: Julia’s leadership in taking the company public in 2018.
[00:23:05] Navigating challenges: Pivoting to support virtual events during the COVID-19 pandemic.
[00:26:30] 2024 updates: Financial growth and Eventbrite’s global expansion.
[00:29:50] Key lessons from Julia Hartz: Building a brand, fostering partnerships, and adapting to challenges.
Wisdom Nuggets
Inclusivity Drives Growth: Julia and her team designed Eventbrite to serve both large and small event organizers, ensuring that the platform was accessible to all, which broadened its appeal and market reach.
Strategic Partnerships Are Game Changers: Partnering with social media platforms like Facebook allowed Eventbrite to leverage existing networks for organic promotion, which greatly expanded its visibility.
Acquisitions Can Strengthen Market Position: By acquiring Ticketfly, Eventbrite gained a foothold in the live music industry, demonstrating the power of acquisitions in expanding market reach.
Adaptability in Crisis: During the pandemic, Julia led Eventbrite's pivot to virtual events, showing that flexibility in the face of disruption is crucial to business survival.
Build Advocacy Through Value: By creating a platform that users love, Eventbrite turned customers into advocates, who spread the word and helped the company grow organically.
Power Quotes:
“Users became advocates because they genuinely found value in the product.” - Alex Quin
“Partnerships can extend your reach far beyond what you could achieve alone.” - Alex Quin
Meet Julia:
Instagram: [https://instagram.com/juliahartz/]
X: [https://x.com/juliahartz]
Linkedin: [https://www.linkedin.com/in/juliahartz]
Connect With the Podcast Host Alex Quin:
Instagram: [https://www.instagram.com/alexquin]
Twitter: [https://twitter.com/mralexquin]
LinkedIn: [https://www.linkedin.com/in/mralexquin]
Website: [https://alexquin.com]
TikTok: [https://www.tiktok.com/@mralexquin]
Our Community
Instagram: [https://www.instagram.com/hustleinspireshustle]
Twitter: [https://twitter.com/HustleInspires]
LinkedIn: [https://www.linkedin.com/company/hustle-inspires-hustle]
Website: [https://hustleinspireshustle.com]
*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.