Your Music Marketing Guide with Korey Barkley // EP 105

Episode Description: On this episode of Hustle Inspires Hustle, Alex Quin and Korey Barkley discuss the best platforms for up-and-coming artists, the role of emerging technologies and platforms in the future of the music industry, and the importance of regularly posting content. They emphasize the importance of budgeting and marketing, investing in quality equipment, and understanding the luck factor in success. 

Wisdom Nuggets

Importance of Community Building: Korey highlights the significance of building a community around your music. Engaging with fans and creating a loyal following can greatly impact your success as an artist.

Utilizing Multiple Platforms: Korey suggests creating content on multiple platforms to reach a wider audience. By diversifying your presence, you increase your chances of gaining exposure and connecting with potential fans.

Storytelling and Narrative Building: Korey emphasizes the power of storytelling in music marketing. Crafting a compelling narrative around your music can help you stand out in a crowded marketplace and resonate with your audience on a deeper level.

Budgeting and Marketing: Korey stresses the importance of budgeting and investing in marketing efforts. While it may be challenging for up-and-coming musicians with limited funds, allocating resources towards effective marketing strategies can significantly boost your visibility and career trajectory.

Paying Attention to Successful Artists: Korey advises aspiring music marketers and artists to pay attention to what successful artists are doing. By studying their strategies and adapting them to your own brand, you can stay competitive and stay ahead of industry trends.

Power Quotes

"Building a community is so important because that's where the real value lies." - Alex Quin

"Understanding the psychology behind music and marketing can give you a competitive edge in connecting with your audience." - Alex Quin

"Luck definitely plays a role in success, but it's important to combine it with hard work and hustle." - Alex Quin

"Fans now view music artists as influencers. It's important to leverage that and build a strong personal brand." - Korey Barkley

"Community building is all about creating a sense of belonging and making your fans feel like they're a part of something bigger." Korey Barkley

"Emerging technologies like AI can be game-changers in the music industry. Stay updated and leverage these tools to stay competitive." Korey Barkley

Episode Outline

[00:00:05] Six words: Music industry journey, Alex Quin host.

[00:03:50] Having a million followers doesn't necessarily mean that you're gonna be able to monetize that.

[00:23:05] Music marketing: Psychology, consistency, quality, community, ego, luck.

[00:29:12] Know people, advertise on Instagram.

[00:34:27] Captivate fans with genuine music marketing techniques.

[00:40:03] One of the biggest revenue streams for artists.

[00:44:17] Music marketing: spend money or time, build community.

[00:52:12] Explore AI for music marketing.

[00:57:57] Learn from successful artists: Six words

Meet Our Guest

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Resources Mentioned

Korey's agency

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