Yvan Jacqueline: Inside Initio & Parfum de Marly's Global Growth - #191

In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Yvan Jacqueline, President of the Americas for Parfums de Marly and Initio Parfums Privés. They unpack the world of luxury fragrance branding, retail strategy, and the power of genuine customer connections. From starting in hypermarkets to leading two top-tier fragrance brands carried in major department stores like Nordstrom, Saks Fifth Avenue, and Bloomingdale's, Yvan shares how purpose, risk-taking, and people-first values fueled his career. You’ll also hear about groundbreaking products like functional fragrances and their revolutionary scent diffuser system, all rooted in science, innovation, and unmatched customer experience.

Episode Outline

[00:00] Intro: Meet Yvan Jacqueline, President of Parfums de Marly & Initio

[02:20] Moving to the U.S. to build brand presence

[05:45] How Parfums de Marly became #1 at Nordstrom

[07:50] Yvan’s career shift from hypermarkets to luxury fragrance

[13:15] The importance of doing every job with pride and integrity

[18:05] Traveling to build global fragrance presence

[23:00] In-store experiences vs. online fragrance marketing

[27:00] Initio’s unique approach to functional fragrance

[33:30] Customer trust, education, and staying true to brand DNA

[38:40] Packaging innovation and detail in luxury marketing

[44:10] Organic TikTok impact and connecting with Gen Z

[51:00] Closing thoughts on values, leadership, and being remembered

Wisdom Nuggets

Lead with Purpose: Yvan emphasizes the importance of doing your work with pride and ethics, no matter your current role. You never know which connection will shape your future.

Listen to Your Customers: True growth happens when brands remain open to feedback. Yvan's team excels because they prioritize listening and adapting to customer needs.

Packaging is Experience: Luxury goes beyond product—it’s about the total experience, from unboxing to scent memory. Details matter in high-end branding.

Risk the Right Way: Leaving a secure CEO position to join a then-small brand took guts. But trusting your instincts, when paired with strategic vision, can lead to massive success.

Stay Accessible, Stay Human: Whether speaking with celebrities or 12-year-olds, Yvan believes in genuine human connection—something even the best marketing can’t replace.

Power Quotes:

"People think fragrance is for others, but it’s about how you feel." - Alex Quin

"Perfume has a powerful emotional connection—it’s not just a scent." - Yvan Jacqueline

"Great sales happen when clients talk about the product at home." - Yvan Jacqueline

Connect With Yvan:

Instagram: (https://www.instagram.com/yvanjacqueline)

Linkedin (https://www.linkedin.com/in/yvan-jacqueline-8b672173/)

Connect With the Podcast Host Alex Quin:

Instagram: (https://www.instagram.com/alexquin)

Twitter: (https://twitter.com/mralexquin)

LinkedIn: (https://www.linkedin.com/in/mralexquin)

Website: (https://alexquin.com)

TikTok: (https://www.tiktok.com/@mralexquin)

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