Stacie M. de Armas always wanted to work in research and particularly the Hispanic market. She is celebrating 25 years wth the company currently as Senior Vice President, Diverse Insights and Initiatives at Nielsen.
In this episode she shares the insights from the latest study “TRUST IN MEDIA - THE KEY FACTOR DRIVING THE SHIFT TO STREAMING.” which provides an in-depth understanding of the unique authenticity signals and credibility markers that drive the Hispanic community's choices with media and brands.
Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. To further highlight the nuances, she uses the example from developer Insomniac Games' Marvel’s Spider-Man 2 use of a Cuban and Puerto Rican flag.
Also, hear what she identifies as her Revolucion moment, it's no wonder she's been sucessful in her career.
The Revolucion Podcast co-hosts Court Stroud, Linda Lane Gonzalez, Diego Lastra and Kathryn Garcia Castro thank Andy Checo, Managing Director, Public Relations & Social Media at D'exposito & Parners: The New American Agency for his help in arranging this interview.
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media. Measuring behavior across all channels and platforms to discover what audiences love, we empower our clients with trusted intelligence that fuels action.
#diversity #dei #nielsen #community #passion # streaming #research #insights #hispanicmarket #represenationmatters
EPISODE CREDITS:
Music: The band P-G-M for the use of its song "April" as The Revolución theme
Editing: A special thanks to Anthony Mendoza our freelance audio editor. You can find him on Fiverr.com @thonymendoza
LINKS:
Be sure to follow and tag The Revolución Podcast on Instagram, Facebook, LinkedIN
More on The Revolución Podcast at Linktree
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Popular Podcasts
Spooky Podcasts from iHeartRadio
Whether you’re a scaredy-cat or a brave bat, this collection of episodes from iHeartPodcasts will put you in the Halloween spirit. Binge stories, frights, and more that may keep you up at night!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.