En este podcast, hablamos sobre la estrategia de precios, abordando conceptos clave como la psicología del consumidor, la percepción de valor y cómo comunicar precios con confianza. Se destacan temas como la diferencia entre valor vs. costo, la importancia de evitar la comoditización y el uso de anclajes de precio. También se subraya la relevancia de definir el cliente ideal, comprender el mercado y agregar valor mediante ofertas diferenciadas. Además, se analizan casos prácticos para establecer precios premium y maximizar márgenes de utilidad a través de una propuesta única de valor.
Para más información de liderazgo, productividad y negocios, visita www.victorhugomanzanilla.com
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