Managing Partner Mike Edelhart talks with Lauren Picasso, CEO of Cure, a premium hydration brand with a science-backed formula, plant-based ingredients, and four times the electrolytes of leading sports drinks.
Lauren shares how a highly effective, globally implemented hydration formula inspired her to found the company; the unanticipated health benefits the product provides to people with health conditions or dietary restrictions; and her goals for Cure to improve the lives of as many people as possible, both by expanding geographic distribution and by expanding the range of its innovative formula to address the full spectrum of our everyday needs, from increasing energy to assisting with sleep.
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