My guest this week is Robert Cialdini, Professor of Psychology at Arizona State University and author of the New York Times best-selling book, Influence: The Psychology of Persuasion . A new and expanded version is being release this week.
Professor Cialdini's book has had an enormous impact on those of us in the Value Investing community. In fact, when Charlie Munger read the book he was so impressed, and he benefited so much from the principles in the book, he personally reached out to Cialdini to express his appreciation, and being Charlie, he went above and beyond. I ask Cialdini to tell the story about his interaction with Munger early in the interview and you wont want to miss it.
In this episode we talk about the seven principles of influence and Cialdini weaves in stories and examples from Warren Buffet, and Berkshire Hathaway and Jeff Bezos and Amazon. Cialdini explains the psychology of why people say yes and how to apply these insights ethically in business and life.
Topics:
- Why Charlie Munger reached out to Cialdini personally after he read his book
- How Warren Buffett uses the principles of persuasion in his Annual Letter to Shareholders
- The Seven Principles of Persuasion and how to apply them ethically
- How to defend ourselves against unscrupulous characters trying to influence us
- The principle of Scarcity and how booking sites use it to drive up revenue
- How Jeff Bezos and Amazon use the principle of Commitment to increase employee engagement
- The principle of Reciprocity and why it is so powerful
- The principle of Unity and how Cialdini came to include it in this latest version
Books & Resources
- Influence: The Psychology of Influence by Robert Cialdini
Connect with Robert Cialdini
- Twitter: @RobertCialdini
Connect with Sean Murray
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.