Marcela Gomez: The Art of Multi-Cultural Life

Episode Summary

“Knowing the history of my family, knowing what my grandparents decided to do, changed my life.” On this episode of The Sydcast, a story of Hispanic culture in America and how Marcela Gómez connected the dots in a way that others seldom did. Her journey, from Bogota, Colombia to Miami, Atlanta, Nashville, and New York City.

Sydney Finkelstein 

Syd Finkelstein is the Steven Roth Professor of Management at the Tuck School of Business at Dartmouth College. He holds a Master’s degree from the London School of Economics and a Ph.D. from Columbia University. Professor Finkelstein has published 25 books and 90 articles, including the bestsellers Why Smart Executives Fail and Superbosses: How Exceptional Leaders Master the Flow of Talent, which LinkedIn Chairman Reid Hoffman calls the “leadership guide for the Networked Age.” He is also a Fellow of the Academy of Management, a consultant and speaker to leading companies around the world, and a top 25 on the Global Thinkers 50 list of top management gurus. Professor Finkelstein’s research and consulting work often relies on in-depth and personal interviews with hundreds of people, an experience that led him to create and host his own podcast, The Sydcast, to uncover and share the stories of all sorts of fascinating people in business, sports, entertainment, politics, academia, and everyday life.

Marcela Gómez

A native of Bogotá, Colombia, Marcela graduated from high school in Charlotte, North Carolina, and earned a bachelor’s degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá. Following graduation, Marcela moved to Miami, Florida to work as an advertising coordinator with Editorial Unilit and as a member of Expolit’s (Spanish-language Christian literature trade show) leadership team. In 1996 she joined Thomas Nelson Publisher’s Spanish language division in Nashville, Tennessee as a sales representative and later was promoted to marketing director.

Her life as an entrepreneur started in 2002 with Hispanic Marketing Group; in 2017, she became a founding partner of the Culture Shift Team. Marcela has also been a partner and investor in other entrepreneurship ventures, most recently with Mi Tribu, an import and retail business of arts and crafts handmade by disenfranchised women in Latin American countries.

Miss Gómez specializes in connecting effectively with the diverse and continuously changing Multicultural markets, helping Culture Shift Team clients understand the diversity of the U.S. consumer. Marcela has worked with packaged goods companies, universities, public utilities, consumer, corporate, nonprofit, and business-to-business clients in wireless, sports, transportation, education, government, banking and finance, food, healthcare, and the arts. She plays a key role in developing multicultural and multilingual marketing, communications, and grassroots campaigns, from conception and brand development to production.

In early 2021 she relocated to New York City, where she continues to lead the multicultural marketing, advertising, and public relations division of the Culture Shift Team. 

She enjoys traveling, films, theater, ballet, opera, and symphony. She is a member of the National Speakers Association New York City Chapter, the S