Welcome back to the 1% Better Improvement Podcast.
In this episode, host Craig Thielen chats with Ben Albert - Founder of Real Business Connections and a podcasting savant who turned a COVID-era layoff into a thriving media and marketing business. Ben shares how he went from "Music Ben" to "Business Ben," the power of microinfluence, and why the key to success in podcasting, networking, and marketing lies in helping people and staying consistent. They explore how to build authentic relationships through creation-driven networking, the future of marketing with AI, and how to unlock your personal “combination code” to live and lead with purpose.
Key takeaways:
Reinvention is possible – A layoff became the spark for Ben’s entrepreneurial journey
Podcasting is a powerful connector – It's more about building relationships than chasing fame
Microinfluence matters – Impacting a small, focused audience can drive real business results
Consistency builds trust – Success in podcasting (and business) comes from showing up over time
Marketing starts with helping – The best strategy is offering real value and letting that speak for itself
- Learn more about Ben’s podcasts at Real Business Connections
- Follow Real Business Connections on Spotify
- Subscribe to Real Business Connections on YouTube
- Follow Ben Albert on LinkedIn
#personaldevelopment #career #pocastingtips #podcast #improvementpodcast #benalbert #realbusinessconnections #rbc #trissential #craigthielen #microinfluence #podcasters
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