All Episodes

August 19, 2024 7 mins

Are you able to communicate what makes your brand better, unique, or different than your competitors and why customers should ultimately choose you?

If that’s a problem area, then this episode of 10-Minute Mentor is for you. Today I’m giving you a brand-building guide for small business success.

When it comes to building long-term success, there are a few essential components every business needs. One of these business basics is a strong brand identity. A well-defined brand identity not only distinguishes a business from competitors but also creates a lasting impression on customers, fosters loyalty, and helps drive growth.

In this 10-Minute Mentor episode, I’ll highlight the importance of establishing a brand identity for small businesses and provide actionable steps to develop a memorable brand message, visual identity, and storytelling strategy to connect with customers effectively.

[KEY TALKING POINTS]

Importance of brand identity for small businesses: In this section we’ll discuss establishing credibility and trust with your audience, how to stand out in a crowded market, and building emotional connections that foster brand loyalty.

Creating a memorable brand message and visual identity: We’ll explore ways to communicate the essence of your business and what you offer customers.

Leveraging storytelling to connect with people: Storytelling is a powerful tool for small businesses to engage people and build long-lasting relationships. It can be the difference between having customers that simply like what you do, or having customers that absolutely love what you do and are loyal brand advocates.

 

[GET MORE VALUE]

Sign up for my free mini-course: https://richperry.com/business-growth-mini-course/

Join my Facebook group: https://www.facebook.com/groups/10MinuteMentor

 

Connect with me on social media:

Facebook - https://www.facebook.com/coachrichperry

LinkedIn - https://www.linkedin.com/in/coachrichperry

Instagram - https://www.instagram.com/coachrichperry

YouTube -  https://www.youtube.com/richperrycoach

Twitter - https://twitter.com/CoachRichPerry

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.