July 16, 2025 • 24 mins
In the final episode of season three of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope.
The two dive deep into the world of Key Performance Indicators (KPIs), breaking down the ins and outs of creating meaningful KPIs, aligning them with business goals, and using actionable insights to refine marketing efforts for better outcomes. The discussion covers various types of KPIs, including website metrics, social media engagement, email, advertising, and sales.
Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.
#marketing #business #communication #strategy
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Samantha (00:05):
Hi, welcome to another episode, the final episode of
season three, of 1000 Ways toMarket Your Business, a podcast
brought to you by Pushing theEnvelope.
I am Samantha Scott, and I am sohappy to be joined today by
Paige, our Digital OperationsCoordinator, as we talk about
KPIs, all the ins and outs, andbreaking it down so that you can
track your marketing efforts,not just your outputs, with
(00:26):
success, to grow your business.
This is my passion if you listento any of our podcasts, but of
course it's also Paige's.
Paige, I'll let you introduceyourself.
Paige (00:34):
Yeah, so I'm Paige.
As Samantha said, I'm ourDigital Operations Coordinator
and within my role I take careof the reports and looking at
the outcomes of our marketingefforts and kind of translate
those numbers and our effortsand outcomes into insights so
that our team can make smarterdecisions and more just
strategic decisions and informfuture campaigns and so on.
Samantha (00:55):
Super, super, super important.
And for those of you who aren'tfamiliar, KPIs are key
performance indicators.
There's lots of different termsfor that, but basically it's
data.
And Paige, I love the way thatyou brought that up of
actionable insights.
So how do we create keyperformance indicators, metrics,
that matter, that are meaningfulfor the business, that tie to
the bottom line.
How do we track them over time?
(01:16):
How do we set them up well?
And then how do we use theinformation that we're getting
from those to do better work tocreate better outcomes?
Really fantastic.
And I think sometimes people getcaught up.
They, you know, set up GoogleAnalytics for example, or they
have different tracking inplace, but they're not tracking
the right information.
So tell us, how do we getstarted with this?
Paige (01:36):
Yeah.
So I think aligning your KPIswith your broader business goals
and setting those goals inadvance.
A lot of times I thinkbusinesses want to be
data-driven and a lot of timesnumbers look really good, like,
oh, we got a hundred likes on apost, or a thousand impressions
on a post.
But tying those back to yourbusiness goals and overall goals
(01:56):
for the year or over thelifetime of your business and
really looking deeper than justthe surface of a number looks
good.
It can be a little bitmisleading, so really
understanding what those numbersthat you're tracking mean and
having a measurable goal to worktowards so you know what
elements of your strategy youneed to refine.
Samantha (02:15):
Absolutely.
Best example I can give thatties to that is, we were working
with a company that had adifferent digital agency doing
their work for them, and theysaid, you know, we get these
reports and we don't really knowwhat this information means, but
the agency will say, oh look,you got a hundred thousand
impressions on this post.
Well, this particular companywas a remodeling business that
worked only in one region, a fewcounties within a state.
(02:36):
And when we looked into thedata, some of those impressions
were from Idaho, Washington,other states that they did not
work in.
That was meaningless, right?
But the company was selling itas something that was valuable,
saying, hey, look, you got allthese impressions.
But to your point, it has to tieback to the business's goals.
So from the very, verybeginning, get really clear
about what you're measuring andwhy.
So if you wanna increase revenueby 5% or you want more
(03:00):
reservations, get reallyspecific about that and make
sure that your KPIs are set up,those metrics are measuring
things that tie back to that.
I mentioned at the beginning,it's outcomes not outputs.
So it's not how much volume canwe put out, how many ads, how
many posts, how many releases,all those kind of things.
But it's really more what'scoming out of that, and that's
(03:21):
where the KPIs come into playand knowing how to look at that
data and understand what it'stelling you, or use tools to
help educate you if you don'thave that knowledge on your own.
Paige (03:32):
Yeah, I completely agree.
And I think that's a main reasonwhy KPIs might get overlooked or
misinterpreted.
A lack of understanding of theimportance of them and also
maybe not sure how to measuretowards a specific goal or they
don't have the right resource.
To your point, I think alwaysrevenue and sales look and sound
good.
But if your marketing effortsaren't behind that and you're
(03:54):
hyperfocusing on sales and notlooking at all the other
elements like are we drivingpeople to the right webpage?
Does our webpage have strongcall to actions?
Is our load time on our pagelagging and that's why people
are clicking off?
And we have 5,000 followers andwe've gained a hundred in the
last month, but what does thatreally mean to the goals of our
business?
I think a main thing thathappens is that there's a
(04:17):
hyperfocus on an overarching KPIand it's important to remember
that it, more often than not Iwould pretty confidently say a
hundred percent of the timethere is all sorts of other
metrics that you need to look atand strategies behind the
scenes.
Putting those KPIs in place,though, help you, you know, set
a goal and work towards thatdirection effectively.
Samantha (04:38):
Absolutely.
So there's the master KPIs.
I would say kinda the really bigpicture, how is this tying back
to the bottom line?
But then you also have to haveother KPIs in place.
So for example, if you're doingvideo, say you have a thousand
views, great.
Well, are they watching thewhole thing or are they dropping
out?
If engagement and audiencegrowth is important to you,
okay, great.
But then what's it ultimatelydoing?
Are they engaging and then goingand taking the action you want?
(05:00):
Or on the other side if it'sfollowers and growing your
audience.
You know, we once had a clientthat said, I wanna have 10,000
followers.
That's my goal.
Okay.
Why?
Well, because that's what thecompetitor has.
That is a popularity contestthat does nothing for you,
right?
You're not gonna win prom kingor prom queen, that doesn't
matter.
It's really, ultimately, arethose people going to engage and
or buy from your business.
So yeah, there's differentlayers of KPIs and I would say
(05:23):
don't be intimidated.
Make sure you're setting upright so you know what's
working, what's not, that youcan refine your marketing
efforts continually.
So you set them up and you don'twait until the end of the year
or the end of the campaign.
You're checking in real time andthen making sure that you're
improving your ROI.
So why don't we break down someof the common marketing KPIs?
You know, there's a lot ofdifferent things in there that
(05:45):
we can talk about from video towebsite conversions to social
media engagement.
But kind of let's break thatdown for people that are
listening and thinking about howthey can use KPIs to grow their
business.
Paige (05:56):
Sure.
Yeah, and I'll say as we gothrough these, there's a lot of
different things that you shouldmeasure.
Select like between three andfive as your main goals and then
all those other metrics cansupport this main KPI.
You don't wanna get so focusedon having 10 different things
that are of utmost importance.
So as we go through these, Ijust wanna, you know, reiterate,
yes, maybe website traffic isimportant to sales, but if you
(06:18):
hyper focus on one of theseother metrics, you can't really
work towards, you know, afundamental like three to five
KPIs.
Samantha (06:26):
You're right.
I like to say it's like you caneither move a few things forward
a mile or a bunch of thingsforward an inch.
You wanna make sure that you'removing the most important things
forward, that that's where yourfocus is, and you prioritize
that versus just measuring forthe sake of measuring, which
does nothing.
Paige (06:40):
Right.
So getting started with websitemetrics, as I said, is how many
people are visiting yourwebsite?
Are they first time visitors?
How long are they staying on thepage?
That correlates with the bouncerate.
So it's good to check, is yourwebsite SEO friendly?
Are your images loading?
Can they find what they'relooking for?
So yes, bounce rate and trafficmight be an important
(07:01):
measurement for your business.
It might be a KPI, but there'sthese fundamentals of SEO and
website design and constructionthat will impact that KPI
directly.
Samantha (07:11):
I would also say conversion goals, right?
So for those of you who aren'tfamiliar with that, that is
someone taking a desired action.
But you have to set that upwithin your Google Analytics
from the very beginning.
Otherwise, it's not tracked.
So if you want people to sign upfor your newsletter, or click to
call, or complete a contactform, those would all be
considered conversions.
That's someone taking thedesired action that you want.
(07:31):
You can always leverage that ifthey don't, by remarketing to
them, but that's a differentconversation.
But making sure you have thosemetrics in place is really,
really important and afundamental at the very
beginning to make sure you'relooking at the right stuff.
Paige (07:43):
Absolutely.
And if you have thoseconversions set up from the
start, you can use thoseefforts, link to that landing
page, focus on that conversionlocation within your organic
social media and your paidsocial media, and link to it in
your email.
So on that note, going intosocial media metrics, looking at
your engagement rate, yourfollow growth.
But remember, followers don'talways mean more conversions.
(08:03):
I, myself was thinking aboutthis this morning, I follow
plenty of accounts because Ikind of like the type of content
they produce, but I'm not apaying customer.
Maybe I engage with videos orjust find things that they have
to say interesting, but I'venever gone to their website
before.
So follower growth are notconversions, but it might be
something that you look at.
The click-through rate on yourpost.
(08:23):
How many people are actuallytaking action after they see
your post or ad.
And then as Samantha mentionedearlier, watch time, if people
are dropping off after the twosecond point in the video,
what's happening at that pointin the video?
You can look at posting times.
What time are you publishing?
Are people trying to go to bed?
Are they at work?
Are they on their lunch break?
So all those things, again,intertwined to see where your
strategy can be refined.
Samantha (08:44):
Yeah, and just because you see something not performing
the way that you want, don'tthink you have to cut it, right?
So there are opportunities toimprove that.
Sometimes this data will tellyou, hey, just bail on this.
This is not connecting with youraudience.
But other times it's just, maybeI need to make a tweak.
To your point, if people aredropping out two seconds in,
well, maybe you didn't capturetheir attention, so change your
intro versus just cutting outvideo altogether.
Paige (09:05):
Absolutely.
Yeah.
And another example that comesto mind, like let's say you're a
e-commerce brand and you have amarketing team who's super
focused on the social mediaengagement.
And your overall objective as ane-commerce brand, your main KPI
is going to be sales.
But if you have this marketingstrategy, the social media
strategy, and this marketingteam is celebrating when a post
goes viral, but sales arestagnant.
(09:27):
How are you gonna adjust fromthe backend of like, what in the
campaign do people like, and arewe directing people to the right
place?
What are the demographics of thepeople that we're reaching?
Using these different tools onGoogle Analytics and even in
your business suite within eachsocial media platform to inform
what you're gonna do next, toactually convert those into a
meaningful metric.
Samantha (09:46):
Yeah, that also gives me another point or another idea
rather, is that it'll also tellyou if you're reaching the right
people or if maybe there's anaudience that you haven't
realized yet.
Paige (09:55):
Right.
Samantha (09:56):
Those folks who might have engaged with that, you
know, fictitious story you justmentioned about a post going
viral, maybe that's an audiencethat you never thought to market
to before.
So I would say, you know, youwanna look at the data in your
KPIs to see are we gettingcloser to reaching the target
that we have set for our goals?
But secondly is, are therethings that I could learn from
this?
(10:16):
So, oh, wow, I never thought wecould do this, but when we did
this post, you know, thisaudience was engaged with it.
Or we didn't think that thiswould be our target audience,
but we're seeing a lot of peoplevisit our site that fit this
demographic criteria or engagewith our content on social.
So keep that in mind as well.
Paige (10:31):
Yeah, absolutely.
And KPIs can always change.
So, maybe you're a newerbusiness and, of course you
wanna eventually start makingsales, but as you are
establishing your accounts onsocial media, maybe you start by
wanting to increase engagementsand profile visits and getting
people to the website toincrease awareness, and then you
can adjust your KPIs as you moveforward once you get that
(10:51):
foundation.
Samantha (10:53):
Absolutely.
So another area of KPIs, stillin the digital space, would be
email, which is more of an ownedaudience versus, you know, some
of the other ones.
What are some of the KPIsrelated to that?
Paige (11:04):
Yeah, so the main ones are gonna be the open rate and
the click rate.
The open rate is dependent a loton a subject line.
Best practice with this is to ABtest and try different subject
lines to see what resonates bestwith your audience.
And then the click-through rateis gonna be who's clicking on
the links in the elements inyour email.
Do you have clear CTAs?
Are you directing people tolinks that have a purpose?
(11:26):
Are you telling them what to donext effectively?
And if your click-through rateis really low, people are
opening it, but they're nottaking any next steps.
You want to really assess ifthat's a wasted effort at that
point.
Samantha (11:37):
Great point.
So a couple of things there.
One is that you're linking tothe right stuff, right?
You wanna make it as easy aspossible for people to take the
action that you're looking for.
So don't link to your homepage,link to the menu or the special
landing page you have for thecampaign, or, you know, fill in
the blank.
You wanna make sure you'redirecting them to exactly the
place that they can go to getmore information about what they
(11:57):
want.
You know, we used to do work forHarley-Davidson dealers and they
often sent out newsletters.
It was, you know, to their wholeaudience.
There was some segmentation, butgenerally the newsletter went to
everybody.
And we would have a few sectionsin it, and it blew their mind
when I told them, hey, we couldhave a section about new
inventory, another about usedinventory, another about merch,
and then maybe about an event,and that we could directly hand
(12:19):
over warm leads to their salesteam.
This was a KPI for them.
Sales was everything, right?
They're in retail.
So I could tell them, hey, these50 people clicked on the new
inventory.
Your salespeople, match this upwith your CRM or your database,
should contact them and say, heyJoe, I saw you clicked on the
new inventory link.
Would you like to come in andcheck out, you know, the new Fat
Boy that we just got?
Or somebody clicked on the usedinventory, they can follow up
(12:41):
and say, hey, I saw you wereinterested in the Low Rider, you
know, we've got it.
Do you wanna come in and checkit out?
Or the events, they couldcontact them and say, hey, do
you wanna come out?
Do you wanna register or send afollow up email to that effect.
So there's tons that could bedone with the data and actually
looking at how people areengaging with your content.
Because to your point Paige, theopen rate is one thing.
People can accidentally open anemail on their phone.
(13:01):
Those numbers can be kind ofmisleading, especially if you
see somebody opened it seventimes, it's probably just that
they were reading other emailsand it auto opened, you know?
But the click-through rate isreally where the rubber meets
the road.
No pun intended since I justgave a Harley reference.
But this is really where we seepeople taking action.
And that's what you should bereally looking at is are people
engaging with your content andthen taking the action.
And then secondly, how can youleverage that to ultimately
(13:24):
serve your business goals inlike the example I gave you.
Paige (13:26):
Right, as I said earlier, not hyper focusing on multiple
KPIs, but understanding theconnectivity of all of them.
So let's say I get a emailpromoting brunch, and then I
click on the website and it goesto the homepage.
Maybe I don't know where tonavigate to find the brunch menu
and so then the websiteanalytics are gonna be impacted.
Go into Google Analytics and myengagement time is two seconds
(13:49):
for this email.
Samantha (13:51):
And your bounce rate's gonna be horrible, right?
Because people are gonna gothere and they're gonna say, oh,
I can't find it.
I'm gonna leave.
Paige (13:55):
So then maybe you're doing your reporting and you're
like why is our bounce rate sohigh?
And why is our drop off time soquick?
You need to be able to lookbackwards and have effective
tracking in place to see thatthis is from an email campaign.
Nobody can figure out where togo.
So now we're gonna refine andimprove it by making sure we
send them to the exact placethey wanna see the brunch menu
and they know where to go andthey don't need to look or use
(14:16):
their brain to navigate thewebsite that they haven't been
to.
Samantha (14:20):
Exactly.
As consumers, we are inherentlylazy, me included, and the
average attention span is lessthan three seconds, so you gotta
make it easy for people.
So, advertising KPIs also.
There are those.
I think sometimes people thinkof traditional advertising as
passé or you can't measure it.
You know, there's obviouslydigital advertising too, but
there's a number of ways that wecan effectively implement KPIs
(14:42):
and measure advertising.
Paige (14:44):
Yeah, and I can speak to the digital element of
advertising.
Most prominently I'm looking atthe cost per click.
And this relates kind of to whatwe were just discussing with
emails.
Are your landing page and clickdestinations valuable and do
they have a clear call toaction?
And then your return on adspend.
Refining your audience if it'stoo high, checking your campaign
optimization goals, your bidstrategies, and then your
(15:06):
conversion rates, of course, thepercentage of ad viewers who
become customers.
Samantha (15:11):
Yeah, and from a traditional perspective, there's
lots of ways you can do thattoo, if you have a custom URL or
a QR code or something thatyou're using in your
advertising, or even getting theviewership data.
So if you're running an ad in anonline publication, for example.
That publication should give youthe readership of that.
So if it's in their newsletter,for example, you know how many
(15:31):
will receive that.
But then secondly, how manypeople clicked on that so you
can actually track that back.
Same thing is if you have thatcustom URL, even if it's in a
printed program for an event yousponsored, or in a traditional
actual tactile publication, theydo still exist.
Magazines are real.
You can actually track that ifyou're looking at you know,
maybe it's a shortened URL inthe QR code that's specific to
that publication.
(15:51):
Don't use the same URL, that's alittle tip there, on every
single thing that you do,because then you have no idea
where people are actually comingfrom.
Paige (15:58):
Absolutely.
Samantha (15:58):
Create, you know, if it's a
getpushing.com/gulfshorelife orsomething that I know
specifically where they camefrom.
So just keep those things inmind as well, because everything
you do should be tested andmeasured.
And I will say it until I am sixfeet under, but KPIs and
measurement, you can do it anywhich way.
So the last one I think weshould talk about is leads and
sales.
(16:19):
We talked about this kind ofacross the board with all the
things here, but just as areminder.
So we're looking at the customeracquisition cost.
How much did it cost to get thatperson through the door, not,
did I get the horse to thewater, did the horse drink?
So this is kind of a multi-levelKPI.
So we're looking at how manyeyeballs, how much attention did
(16:39):
I get?
Then did they go to the websiteor call or do whatever action I
wanted?
But then ultimately, did theyconvert?
So you're looking at that fromtwo views is did I get them to
water?
Okay, now how do I get them toclose?
And if you're having an issuewith the close, then you need to
look at, well, what's the callto action?
What does that part of thefunnel look like to refine that.
That's super important becauseif you have all of those things
(16:59):
lined up, you can track back.
Just like you said, looking atemail performance, looking
backwards.
Well, if our sales went up 5%this month, what did we do
differently?
How can I track that back todetermine what the cost per
acquisition was and then whichchannels or strategies are
working.
But we can also look at thelifetime value.
So this is something, you know,when we get into how much can a
(17:20):
customer bring in over thecourse of the relationship.
So, you know, loyalty members,repeat visitors, things like
that.
That could be a KPI, if that'srelevant for your business.
And then the conversion rate.
So ultimately, how many peopleare converting.
You know, if you have a hundredthousand people visit your
website and only 50 of them areconverting, that's a really,
really small number.
How can you create more of that?
(17:40):
And there's a lot of technicalways you can do that, but just
keeping that in mind from thevery beginning.
So kind of wrapping up that partof this conversation, it's not a
one size fits all KPI approach.
Make sure that you have theright things that you're
measuring for your business sothat they can help your business
grow.
So how do we choose the rightones then, Paige?
We've talked about a variety ofthem from digital to
(18:02):
traditional.
If I'm new to planning KPIs formarketing for my business, what
would you suggest?
Paige (18:08):
Yeah, so I kind of said earlier, these aren't static.
You can adjust these over time,but in general think of like a
hierarchy of what's important.
So if brand awareness is themost important thing, maybe
you're starting off a new brand.
Website traffic, social mediaengagement, those metrics that
give you an indication thatpeople are seeing you and
(18:29):
they're interacting with yourcontent.
If you're looking to increaseconversions, it's important to
look at your click-through ratesand your landing page
conversions.
Don't get leads mixed up withsales because people might be
taking a specific action thatyou would like them to take but
aren't actually converting.
And then revenue growth lookingat the return on ad spend, as I
said earlier, and your customeracquisition costs.
(18:50):
The lifetime value.
So like a overarching, if youwant awareness, you know, sales,
engagement, and then kind oftune into like what marketing
efforts are behind that, thatyou can measure those metrics
specifically.
As I said earlier, I wouldprobably narrow it down to like
three or five based on youroverarching goal.
Samantha (19:07):
I think you can summarize that by saying your
KPIs should be directlycorrelated to your business
objectives.
So get super clear about that.
What are we trying toaccomplish?
What does success look like atthe end of the road from a
business perspective?
Is that an increase in number ofclients?
Is that increasing the turnoverin terms of how many table seats
I can get per night?
(19:28):
Is that increasing revenue by apercentage?
What are those?
Get super clear about that.
And then your KPIs shoulddirectly measure the efforts and
the outcomes of those efforts asit relates to those bottom line
functions.
Absolutely.
Paige (19:40):
Yeah, and make sure that you're measuring them over time.
Know where you started.
Start with like a baselinereport and measure over time.
Be willing to adjust.
Don't focus too much on the bigmetrics.
Look at everything that isinvolved in getting to where
your goal is, and then just keepin mind that growth comes from
consistently optimizing based onthe data and what your audience
is telling you.
Samantha (20:01):
Yes, yes, yes, yes.
Times a thousand percent.
Because if you're looking atjust a moment in time, you only
have a teeny tiny piece.
It's like having one piece of apuzzle.
You don't have the rest of itfor context.
So making sure you weremeasuring over time is
absolutely critically important.
And then, yes, I said it before,it's not a set it and forget it.
You can't just put these thingsin place and then expect that,
you know, six months or a yeardown the road, they're still
(20:22):
gonna be relevant.
Or that it's gonna have workedout the right way.
Make sure you're optimizingthat.
Use the data, the actionableinsights from what you're
learning, to improve on thosemarketing efforts and the KPIs
as a result.
So those are two really key"makesure you do those" things.
But are there any keysuggestions in terms of what not
to do that you'd recommend?
Paige (20:42):
Yeah, biggest thing is not focusing on vanity metrics.
As we kind of mentioned earlier,vanity metrics are these metrics
that sound really good and lookreally good, and maybe they're
improving or have some changeover time.
But if you hyperfocus on thesenumbers, like followers and
likes on posts, they're not apriority because they're not
leading you to the actualconversion goal aligned with
(21:04):
your business.
So if you really understand theimportance of your KPI when
selecting it, not focusing onwhat looks good and sounds good,
but understanding genuinely theimportance and how to measure
it, you'll have a betterdirection for getting towards
your goal.
Additionally, you need to setbenchmarks, measure over time.
Track the progress towards yourgoal and the marketing efforts
(21:25):
behind it.
Another good thing to do whenyou're setting these benchmarks
and making changes over time isto do a competitor comparison
with the available data that youhave, whether this is monthly,
quarterly, annually.
Of course you're not gonna beable to see their sales, but you
know what are they doing?
Don't replicate what they'redoing, but you should always be
aware of what's working forthem, if you have a similar
(21:46):
product or service.
Samantha (21:48):
Or what's not, and avoid doing that.
Paige (21:50):
Yeah.
And even like, you know, you cansee with Meta Ad Library, anyone
can access any of the ads thatare currently running.
So are they running ads at all?
Maybe if they are, what kind ofcall to actions are they using?
You can view it, you can't seelike the outcomes, but you can
see what their ad creative lookslike.
Samantha (22:05):
Great tip.
Paige (22:06):
So yeah, use that resource.
It's free and it's there, andtheir audience may have some
overlap with yours.
And then of course, don't ignorethe full picture.
Looking at one KPI in isolationcan be misleading, as I said
before, and I can't stress thatenough.
Pick the biggest, most importantKPIs, but don't ignore all the
other things that go into it.
(22:26):
So if website sessionsskyrocket, look at the user
tracking and your UTM codes tosee what social media posts or
ad primarily caused that.
And then refine your socialmedia strategy.
Maybe you do a campaign focusedon whatever was discussed in
that post because your audienceresponded really well to it.
Then lastly, I'll say chasingthe wrong numbers.
(22:48):
If your business doesn't rely onwebsite traffic or social media
engagement, don't stress aboutit.
Focus on what moves the needlefor you.
Samantha (22:57):
Really good tips.
So wrapping this very juicyconversation up all about KPIs
and metrics.
Just some key takeaways here.
If you didn't get this, KPIs arenot just numbers.
They're really meant to be aguide to help you make better
decisions, improve yourbusiness, grow your business,
improve the outcomes of yourmarketing efforts.
(23:18):
And then different KPIs matterfor different business goals.
So make sure you have themcustomized to your business, to
your goals.
It's not a one size fits all.
And then make sure that you'retracking regularly.
We can't emphasize that enough.
You know, in real time, but alsomonthly, quarterly,
semi-annually, annually.
However it works best for you.
But make sure that you're notjust in a vacuum or a moment in
(23:39):
time that you're really lookingat it, how it changes over time.
So thank you so much for sharingyour knowledge, Paige.
She's our data nerd.
We love her.
All the reports and data, reallygood stuff.
I appreciate it and I hope thatthis has been valuable for
everybody that's watching orlistening.
Thank you for tuning into 1000Ways to Market Your Business, a
podcast brought to you byPushing the Envelope and our
final episode of season three.
(24:01):
Take care.
Hi, welcome to another episode, the final episode of
season three, of 1000 Ways toMarket Your Business, a podcast
brought to you by Pushing theEnvelope.
I am Samantha Scott, and I am sohappy to be joined today by
Paige, our Digital OperationsCoordinator, as we talk about
KPIs, all the ins and outs, andbreaking it down so that you can
track your marketing efforts,not just your outputs, with
(00:26):
success, to grow your business.
This is my passion if you listento any of our podcasts, but of
course it's also Paige's.
Paige, I'll let you introduceyourself.
Paige (00:34):
Yeah, so I'm Paige.
As Samantha said, I'm ourDigital Operations Coordinator
and within my role I take careof the reports and looking at
the outcomes of our marketingefforts and kind of translate
those numbers and our effortsand outcomes into insights so
that our team can make smarterdecisions and more just
strategic decisions and informfuture campaigns and so on.
Samantha (00:55):
Super, super, super important.
And for those of you who aren'tfamiliar, KPIs are key
performance indicators.
There's lots of different termsfor that, but basically it's
data.
And Paige, I love the way thatyou brought that up of
actionable insights.
So how do we create keyperformance indicators, metrics,
that matter, that are meaningfulfor the business, that tie to
the bottom line.
How do we track them over time?
(01:16):
How do we set them up well?
And then how do we use theinformation that we're getting
from those to do better work tocreate better outcomes?
Really fantastic.
And I think sometimes people getcaught up.
They, you know, set up GoogleAnalytics for example, or they
have different tracking inplace, but they're not tracking
the right information.
So tell us, how do we getstarted with this?
Paige (01:36):
Yeah.
So I think aligning your KPIswith your broader business goals
and setting those goals inadvance.
A lot of times I thinkbusinesses want to be
data-driven and a lot of timesnumbers look really good, like,
oh, we got a hundred likes on apost, or a thousand impressions
on a post.
But tying those back to yourbusiness goals and overall goals
(01:56):
for the year or over thelifetime of your business and
really looking deeper than justthe surface of a number looks
good.
It can be a little bitmisleading, so really
understanding what those numbersthat you're tracking mean and
having a measurable goal to worktowards so you know what
elements of your strategy youneed to refine.
Samantha (02:15):
Absolutely.
Best example I can give thatties to that is, we were working
with a company that had adifferent digital agency doing
their work for them, and theysaid, you know, we get these
reports and we don't really knowwhat this information means, but
the agency will say, oh look,you got a hundred thousand
impressions on this post.
Well, this particular companywas a remodeling business that
worked only in one region, a fewcounties within a state.
(02:36):
And when we looked into thedata, some of those impressions
were from Idaho, Washington,other states that they did not
work in.
That was meaningless, right?
But the company was selling itas something that was valuable,
saying, hey, look, you got allthese impressions.
But to your point, it has to tieback to the business's goals.
So from the very, verybeginning, get really clear
about what you're measuring andwhy.
So if you wanna increase revenueby 5% or you want more
(03:00):
reservations, get reallyspecific about that and make
sure that your KPIs are set up,those metrics are measuring
things that tie back to that.
I mentioned at the beginning,it's outcomes not outputs.
So it's not how much volume canwe put out, how many ads, how
many posts, how many releases,all those kind of things.
But it's really more what'scoming out of that, and that's
(03:21):
where the KPIs come into playand knowing how to look at that
data and understand what it'stelling you, or use tools to
help educate you if you don'thave that knowledge on your own.
Paige (03:32):
Yeah, I completely agree.
And I think that's a main reasonwhy KPIs might get overlooked or
misinterpreted.
A lack of understanding of theimportance of them and also
maybe not sure how to measuretowards a specific goal or they
don't have the right resource.
To your point, I think alwaysrevenue and sales look and sound
good.
But if your marketing effortsaren't behind that and you're
(03:54):
hyperfocusing on sales and notlooking at all the other
elements like are we drivingpeople to the right webpage?
Does our webpage have strongcall to actions?
Is our load time on our pagelagging and that's why people
are clicking off?
And we have 5,000 followers andwe've gained a hundred in the
last month, but what does thatreally mean to the goals of our
business?
I think a main thing thathappens is that there's a
(04:17):
hyperfocus on an overarching KPIand it's important to remember
that it, more often than not Iwould pretty confidently say a
hundred percent of the timethere is all sorts of other
metrics that you need to look atand strategies behind the
scenes.
Putting those KPIs in place,though, help you, you know, set
a goal and work towards thatdirection effectively.
Samantha (04:38):
Absolutely.
So there's the master KPIs.
I would say kinda the really bigpicture, how is this tying back
to the bottom line?
But then you also have to haveother KPIs in place.
So for example, if you're doingvideo, say you have a thousand
views, great.
Well, are they watching thewhole thing or are they dropping
out?
If engagement and audiencegrowth is important to you,
okay, great.
But then what's it ultimatelydoing?
Are they engaging and then goingand taking the action you want?
(05:00):
Or on the other side if it'sfollowers and growing your
audience.
You know, we once had a clientthat said, I wanna have 10,000
followers.
That's my goal.
Okay.
Why?
Well, because that's what thecompetitor has.
That is a popularity contestthat does nothing for you,
right?
You're not gonna win prom kingor prom queen, that doesn't
matter.
It's really, ultimately, arethose people going to engage and
or buy from your business.
So yeah, there's differentlayers of KPIs and I would say
(05:23):
don't be intimidated.
Make sure you're setting upright so you know what's
working, what's not, that youcan refine your marketing
efforts continually.
So you set them up and you don'twait until the end of the year
or the end of the campaign.
You're checking in real time andthen making sure that you're
improving your ROI.
So why don't we break down someof the common marketing KPIs?
You know, there's a lot ofdifferent things in there that
(05:45):
we can talk about from video towebsite conversions to social
media engagement.
But kind of let's break thatdown for people that are
listening and thinking about howthey can use KPIs to grow their
business.
Paige (05:56):
Sure.
Yeah, and I'll say as we gothrough these, there's a lot of
different things that you shouldmeasure.
Select like between three andfive as your main goals and then
all those other metrics cansupport this main KPI.
You don't wanna get so focusedon having 10 different things
that are of utmost importance.
So as we go through these, Ijust wanna, you know, reiterate,
yes, maybe website traffic isimportant to sales, but if you
(06:18):
hyper focus on one of theseother metrics, you can't really
work towards, you know, afundamental like three to five
KPIs.
Samantha (06:26):
You're right.
I like to say it's like you caneither move a few things forward
a mile or a bunch of thingsforward an inch.
You wanna make sure that you'removing the most important things
forward, that that's where yourfocus is, and you prioritize
that versus just measuring forthe sake of measuring, which
does nothing.
Paige (06:40):
Right.
So getting started with websitemetrics, as I said, is how many
people are visiting yourwebsite?
Are they first time visitors?
How long are they staying on thepage?
That correlates with the bouncerate.
So it's good to check, is yourwebsite SEO friendly?
Are your images loading?
Can they find what they'relooking for?
So yes, bounce rate and trafficmight be an important
(07:01):
measurement for your business.
It might be a KPI, but there'sthese fundamentals of SEO and
website design and constructionthat will impact that KPI
directly.
Samantha (07:11):
I would also say conversion goals, right?
So for those of you who aren'tfamiliar with that, that is
someone taking a desired action.
But you have to set that upwithin your Google Analytics
from the very beginning.
Otherwise, it's not tracked.
So if you want people to sign upfor your newsletter, or click to
call, or complete a contactform, those would all be
considered conversions.
That's someone taking thedesired action that you want.
(07:31):
You can always leverage that ifthey don't, by remarketing to
them, but that's a differentconversation.
But making sure you have thosemetrics in place is really,
really important and afundamental at the very
beginning to make sure you'relooking at the right stuff.
Paige (07:43):
Absolutely.
And if you have thoseconversions set up from the
start, you can use thoseefforts, link to that landing
page, focus on that conversionlocation within your organic
social media and your paidsocial media, and link to it in
your email.
So on that note, going intosocial media metrics, looking at
your engagement rate, yourfollow growth.
But remember, followers don'talways mean more conversions.
(08:03):
I, myself was thinking aboutthis this morning, I follow
plenty of accounts because Ikind of like the type of content
they produce, but I'm not apaying customer.
Maybe I engage with videos orjust find things that they have
to say interesting, but I'venever gone to their website
before.
So follower growth are notconversions, but it might be
something that you look at.
The click-through rate on yourpost.
(08:23):
How many people are actuallytaking action after they see
your post or ad.
And then as Samantha mentionedearlier, watch time, if people
are dropping off after the twosecond point in the video,
what's happening at that pointin the video?
You can look at posting times.
What time are you publishing?
Are people trying to go to bed?
Are they at work?
Are they on their lunch break?
So all those things, again,intertwined to see where your
strategy can be refined.
Samantha (08:44):
Yeah, and just because you see something not performing
the way that you want, don'tthink you have to cut it, right?
So there are opportunities toimprove that.
Sometimes this data will tellyou, hey, just bail on this.
This is not connecting with youraudience.
But other times it's just, maybeI need to make a tweak.
To your point, if people aredropping out two seconds in,
well, maybe you didn't capturetheir attention, so change your
intro versus just cutting outvideo altogether.
Paige (09:05):
Absolutely.
Yeah.
And another example that comesto mind, like let's say you're a
e-commerce brand and you have amarketing team who's super
focused on the social mediaengagement.
And your overall objective as ane-commerce brand, your main KPI
is going to be sales.
But if you have this marketingstrategy, the social media
strategy, and this marketingteam is celebrating when a post
goes viral, but sales arestagnant.
(09:27):
How are you gonna adjust fromthe backend of like, what in the
campaign do people like, and arewe directing people to the right
place?
What are the demographics of thepeople that we're reaching?
Using these different tools onGoogle Analytics and even in
your business suite within eachsocial media platform to inform
what you're gonna do next, toactually convert those into a
meaningful metric.
Samantha (09:46):
Yeah, that also gives me another point or another idea
rather, is that it'll also tellyou if you're reaching the right
people or if maybe there's anaudience that you haven't
realized yet.
Paige (09:55):
Right.
Samantha (09:56):
Those folks who might have engaged with that, you
know, fictitious story you justmentioned about a post going
viral, maybe that's an audiencethat you never thought to market
to before.
So I would say, you know, youwanna look at the data in your
KPIs to see are we gettingcloser to reaching the target
that we have set for our goals?
But secondly is, are therethings that I could learn from
this?
(10:16):
So, oh, wow, I never thought wecould do this, but when we did
this post, you know, thisaudience was engaged with it.
Or we didn't think that thiswould be our target audience,
but we're seeing a lot of peoplevisit our site that fit this
demographic criteria or engagewith our content on social.
So keep that in mind as well.
Paige (10:31):
Yeah, absolutely.
And KPIs can always change.
So, maybe you're a newerbusiness and, of course you
wanna eventually start makingsales, but as you are
establishing your accounts onsocial media, maybe you start by
wanting to increase engagementsand profile visits and getting
people to the website toincrease awareness, and then you
can adjust your KPIs as you moveforward once you get that
(10:51):
foundation.
Samantha (10:53):
Absolutely.
So another area of KPIs, stillin the digital space, would be
email, which is more of an ownedaudience versus, you know, some
of the other ones.
What are some of the KPIsrelated to that?
Paige (11:04):
Yeah, so the main ones are gonna be the open rate and
the click rate.
The open rate is dependent a loton a subject line.
Best practice with this is to ABtest and try different subject
lines to see what resonates bestwith your audience.
And then the click-through rateis gonna be who's clicking on
the links in the elements inyour email.
Do you have clear CTAs?
Are you directing people tolinks that have a purpose?
(11:26):
Are you telling them what to donext effectively?
And if your click-through rateis really low, people are
opening it, but they're nottaking any next steps.
You want to really assess ifthat's a wasted effort at that
point.
Samantha (11:37):
Great point.
So a couple of things there.
One is that you're linking tothe right stuff, right?
You wanna make it as easy aspossible for people to take the
action that you're looking for.
So don't link to your homepage,link to the menu or the special
landing page you have for thecampaign, or, you know, fill in
the blank.
You wanna make sure you'redirecting them to exactly the
place that they can go to getmore information about what they
(11:57):
want.
You know, we used to do work forHarley-Davidson dealers and they
often sent out newsletters.
It was, you know, to their wholeaudience.
There was some segmentation, butgenerally the newsletter went to
everybody.
And we would have a few sectionsin it, and it blew their mind
when I told them, hey, we couldhave a section about new
inventory, another about usedinventory, another about merch,
and then maybe about an event,and that we could directly hand
(12:19):
over warm leads to their salesteam.
This was a KPI for them.
Sales was everything, right?
They're in retail.
So I could tell them, hey, these50 people clicked on the new
inventory.
Your salespeople, match this upwith your CRM or your database,
should contact them and say, heyJoe, I saw you clicked on the
new inventory link.
Would you like to come in andcheck out, you know, the new Fat
Boy that we just got?
Or somebody clicked on the usedinventory, they can follow up
(12:41):
and say, hey, I saw you wereinterested in the Low Rider, you
know, we've got it.
Do you wanna come in and checkit out?
Or the events, they couldcontact them and say, hey, do
you wanna come out?
Do you wanna register or send afollow up email to that effect.
So there's tons that could bedone with the data and actually
looking at how people areengaging with your content.
Because to your point Paige, theopen rate is one thing.
People can accidentally open anemail on their phone.
(13:01):
Those numbers can be kind ofmisleading, especially if you
see somebody opened it seventimes, it's probably just that
they were reading other emailsand it auto opened, you know?
But the click-through rate isreally where the rubber meets
the road.
No pun intended since I justgave a Harley reference.
But this is really where we seepeople taking action.
And that's what you should bereally looking at is are people
engaging with your content andthen taking the action.
And then secondly, how can youleverage that to ultimately
(13:24):
serve your business goals inlike the example I gave you.
Paige (13:26):
Right, as I said earlier, not hyper focusing on multiple
KPIs, but understanding theconnectivity of all of them.
So let's say I get a emailpromoting brunch, and then I
click on the website and it goesto the homepage.
Maybe I don't know where tonavigate to find the brunch menu
and so then the websiteanalytics are gonna be impacted.
Go into Google Analytics and myengagement time is two seconds
(13:49):
for this email.
Samantha (13:51):
And your bounce rate's gonna be horrible, right?
Because people are gonna gothere and they're gonna say, oh,
I can't find it.
I'm gonna leave.
Paige (13:55):
So then maybe you're doing your reporting and you're
like why is our bounce rate sohigh?
And why is our drop off time soquick?
You need to be able to lookbackwards and have effective
tracking in place to see thatthis is from an email campaign.
Nobody can figure out where togo.
So now we're gonna refine andimprove it by making sure we
send them to the exact placethey wanna see the brunch menu
and they know where to go andthey don't need to look or use
(14:16):
their brain to navigate thewebsite that they haven't been
to.
Samantha (14:20):
Exactly.
As consumers, we are inherentlylazy, me included, and the
average attention span is lessthan three seconds, so you gotta
make it easy for people.
So, advertising KPIs also.
There are those.
I think sometimes people thinkof traditional advertising as
passé or you can't measure it.
You know, there's obviouslydigital advertising too, but
there's a number of ways that wecan effectively implement KPIs
(14:42):
and measure advertising.
Paige (14:44):
Yeah, and I can speak to the digital element of
advertising.
Most prominently I'm looking atthe cost per click.
And this relates kind of to whatwe were just discussing with
emails.
Are your landing page and clickdestinations valuable and do
they have a clear call toaction?
And then your return on adspend.
Refining your audience if it'stoo high, checking your campaign
optimization goals, your bidstrategies, and then your
(15:06):
conversion rates, of course, thepercentage of ad viewers who
become customers.
Samantha (15:11):
Yeah, and from a traditional perspective, there's
lots of ways you can do thattoo, if you have a custom URL or
a QR code or something thatyou're using in your
advertising, or even getting theviewership data.
So if you're running an ad in anonline publication, for example.
That publication should give youthe readership of that.
So if it's in their newsletter,for example, you know how many
(15:31):
will receive that.
But then secondly, how manypeople clicked on that so you
can actually track that back.
Same thing is if you have thatcustom URL, even if it's in a
printed program for an event yousponsored, or in a traditional
actual tactile publication, theydo still exist.
Magazines are real.
You can actually track that ifyou're looking at you know,
maybe it's a shortened URL inthe QR code that's specific to
that publication.
(15:51):
Don't use the same URL, that's alittle tip there, on every
single thing that you do,because then you have no idea
where people are actually comingfrom.
Paige (15:58):
Absolutely.
Samantha (15:58):
Create, you know, if it's a
getpushing.com/gulfshorelife orsomething that I know
specifically where they camefrom.
So just keep those things inmind as well, because everything
you do should be tested andmeasured.
And I will say it until I am sixfeet under, but KPIs and
measurement, you can do it anywhich way.
So the last one I think weshould talk about is leads and
sales.
(16:19):
We talked about this kind ofacross the board with all the
things here, but just as areminder.
So we're looking at the customeracquisition cost.
How much did it cost to get thatperson through the door, not,
did I get the horse to thewater, did the horse drink?
So this is kind of a multi-levelKPI.
So we're looking at how manyeyeballs, how much attention did
(16:39):
I get?
Then did they go to the websiteor call or do whatever action I
wanted?
But then ultimately, did theyconvert?
So you're looking at that fromtwo views is did I get them to
water?
Okay, now how do I get them toclose?
And if you're having an issuewith the close, then you need to
look at, well, what's the callto action?
What does that part of thefunnel look like to refine that.
That's super important becauseif you have all of those things
(16:59):
lined up, you can track back.
Just like you said, looking atemail performance, looking
backwards.
Well, if our sales went up 5%this month, what did we do
differently?
How can I track that back todetermine what the cost per
acquisition was and then whichchannels or strategies are
working.
But we can also look at thelifetime value.
So this is something, you know,when we get into how much can a
(17:20):
customer bring in over thecourse of the relationship.
So, you know, loyalty members,repeat visitors, things like
that.
That could be a KPI, if that'srelevant for your business.
And then the conversion rate.
So ultimately, how many peopleare converting.
You know, if you have a hundredthousand people visit your
website and only 50 of them areconverting, that's a really,
really small number.
How can you create more of that?
(17:40):
And there's a lot of technicalways you can do that, but just
keeping that in mind from thevery beginning.
So kind of wrapping up that partof this conversation, it's not a
one size fits all KPI approach.
Make sure that you have theright things that you're
measuring for your business sothat they can help your business
grow.
So how do we choose the rightones then, Paige?
We've talked about a variety ofthem from digital to
(18:02):
traditional.
If I'm new to planning KPIs formarketing for my business, what
would you suggest?
Paige (18:08):
Yeah, so I kind of said earlier, these aren't static.
You can adjust these over time,but in general think of like a
hierarchy of what's important.
So if brand awareness is themost important thing, maybe
you're starting off a new brand.
Website traffic, social mediaengagement, those metrics that
give you an indication thatpeople are seeing you and
(18:29):
they're interacting with yourcontent.
If you're looking to increaseconversions, it's important to
look at your click-through ratesand your landing page
conversions.
Don't get leads mixed up withsales because people might be
taking a specific action thatyou would like them to take but
aren't actually converting.
And then revenue growth lookingat the return on ad spend, as I
said earlier, and your customeracquisition costs.
(18:50):
The lifetime value.
So like a overarching, if youwant awareness, you know, sales,
engagement, and then kind oftune into like what marketing
efforts are behind that, thatyou can measure those metrics
specifically.
As I said earlier, I wouldprobably narrow it down to like
three or five based on youroverarching goal.
Samantha (19:07):
I think you can summarize that by saying your
KPIs should be directlycorrelated to your business
objectives.
So get super clear about that.
What are we trying toaccomplish?
What does success look like atthe end of the road from a
business perspective?
Is that an increase in number ofclients?
Is that increasing the turnoverin terms of how many table seats
I can get per night?
(19:28):
Is that increasing revenue by apercentage?
What are those?
Get super clear about that.
And then your KPIs shoulddirectly measure the efforts and
the outcomes of those efforts asit relates to those bottom line
functions.
Absolutely.
Paige (19:40):
Yeah, and make sure that you're measuring them over time.
Know where you started.
Start with like a baselinereport and measure over time.
Be willing to adjust.
Don't focus too much on the bigmetrics.
Look at everything that isinvolved in getting to where
your goal is, and then just keepin mind that growth comes from
consistently optimizing based onthe data and what your audience
is telling you.
Samantha (20:01):
Yes, yes, yes, yes.
Times a thousand percent.
Because if you're looking atjust a moment in time, you only
have a teeny tiny piece.
It's like having one piece of apuzzle.
You don't have the rest of itfor context.
So making sure you weremeasuring over time is
absolutely critically important.
And then, yes, I said it before,it's not a set it and forget it.
You can't just put these thingsin place and then expect that,
you know, six months or a yeardown the road, they're still
(20:22):
gonna be relevant.
Or that it's gonna have workedout the right way.
Make sure you're optimizingthat.
Use the data, the actionableinsights from what you're
learning, to improve on thosemarketing efforts and the KPIs
as a result.
So those are two really key"makesure you do those" things.
But are there any keysuggestions in terms of what not
to do that you'd recommend?
Paige (20:42):
Yeah, biggest thing is not focusing on vanity metrics.
As we kind of mentioned earlier,vanity metrics are these metrics
that sound really good and lookreally good, and maybe they're
improving or have some changeover time.
But if you hyperfocus on thesenumbers, like followers and
likes on posts, they're not apriority because they're not
leading you to the actualconversion goal aligned with
(21:04):
your business.
So if you really understand theimportance of your KPI when
selecting it, not focusing onwhat looks good and sounds good,
but understanding genuinely theimportance and how to measure
it, you'll have a betterdirection for getting towards
your goal.
Additionally, you need to setbenchmarks, measure over time.
Track the progress towards yourgoal and the marketing efforts
(21:25):
behind it.
Another good thing to do whenyou're setting these benchmarks
and making changes over time isto do a competitor comparison
with the available data that youhave, whether this is monthly,
quarterly, annually.
Of course you're not gonna beable to see their sales, but you
know what are they doing?
Don't replicate what they'redoing, but you should always be
aware of what's working forthem, if you have a similar
(21:46):
product or service.
Samantha (21:48):
Or what's not, and avoid doing that.
Paige (21:50):
Yeah.
And even like, you know, you cansee with Meta Ad Library, anyone
can access any of the ads thatare currently running.
So are they running ads at all?
Maybe if they are, what kind ofcall to actions are they using?
You can view it, you can't seelike the outcomes, but you can
see what their ad creative lookslike.
Samantha (22:05):
Great tip.
Paige (22:06):
So yeah, use that resource.
It's free and it's there, andtheir audience may have some
overlap with yours.
And then of course, don't ignorethe full picture.
Looking at one KPI in isolationcan be misleading, as I said
before, and I can't stress thatenough.
Pick the biggest, most importantKPIs, but don't ignore all the
other things that go into it.
(22:26):
So if website sessionsskyrocket, look at the user
tracking and your UTM codes tosee what social media posts or
ad primarily caused that.
And then refine your socialmedia strategy.
Maybe you do a campaign focusedon whatever was discussed in
that post because your audienceresponded really well to it.
Then lastly, I'll say chasingthe wrong numbers.
(22:48):
If your business doesn't rely onwebsite traffic or social media
engagement, don't stress aboutit.
Focus on what moves the needlefor you.
Samantha (22:57):
Really good tips.
So wrapping this very juicyconversation up all about KPIs
and metrics.
Just some key takeaways here.
If you didn't get this, KPIs arenot just numbers.
They're really meant to be aguide to help you make better
decisions, improve yourbusiness, grow your business,
improve the outcomes of yourmarketing efforts.
(23:18):
And then different KPIs matterfor different business goals.
So make sure you have themcustomized to your business, to
your goals.
It's not a one size fits all.
And then make sure that you'retracking regularly.
We can't emphasize that enough.
You know, in real time, but alsomonthly, quarterly,
semi-annually, annually.
However it works best for you.
But make sure that you're notjust in a vacuum or a moment in
(23:39):
time that you're really lookingat it, how it changes over time.
So thank you so much for sharingyour knowledge, Paige.
She's our data nerd.
We love her.
All the reports and data, reallygood stuff.
I appreciate it and I hope thatthis has been valuable for
everybody that's watching orlistening.
Thank you for tuning into 1000Ways to Market Your Business, a
podcast brought to you byPushing the Envelope and our
final episode of season three.
(24:01):
Take care.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!