June 26, 2024 • 12 mins
On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Hannah Ramsey, Client Relations Specialist at PTE. The two discuss how you can build a high-performing marketing team to help grow your business.
The episode dives into deciding what marketing model works best for your business, determining what you’re looking for out of marketing, questions you should ask yourself or a marketing partner you’re considering, and more.
Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.
#marketing #business #communication #strategy
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Samantha (00:05):
Welcome to season two, episode two of A Thousand Ways
to Market Your Business.
I'm Samantha Scott, APR, I'mexcited to be here with you, and
today we're talking about how tobuild high-performing marketing
team, and who better to join methan Hannah Ramsey?
Hannah (00:18):
Hi, everybody! I'm Hannah Ramsey, I'm Client
Relations Specialist for Pushingthe Envelope, and so I know a
little thing or two about makingsure that our marketing team is
compatible with a partner teamand vice versa.
Absolutely.
Excited to be here and to talkabout this topic.
Samantha (00:33):
Yeah, thanks, Hannah.
So, first, let's start bydiscussing kind of, I think, the
800 pound gorilla of this topic.
Is it best to have an in houseteam, an outsourced team, or
some kind of hybrid, and how doyou really determine that?
Hannah (00:46):
Right.
And the answer, which people mayor may not want to hear, is it
depends, honestly.
But I like to say when youconsider whether or not you need
somebody in house or a team,consider the skills and
bandwidth of having one personversus having a team of people.
Also consider, you know, whatyou might pay one person versus
(01:06):
a team, because oftentimes itcould be more cost effective to
work with an outside partnerthan it would be to bring on
somebody who's salary.
And again, if you bring on oneperson, that one person only has
so much time, only has so muchof a skillset versus a team will
have multiple people withmultiple layers of skills and
abilities.
And it doesn't always have to beone or the other.
(01:28):
Right.
A hybrid.
Right.
Samantha (01:30):
Is also a really great model, and we've had a lot of
success with that, where we workwith an in house team who has
really set skills.
They know what's happening,they're the boots on the ground,
and maybe they're really expertsin the traditional side of
marketing and advertising, butthey need help with public
relations, or maybe they needhelp just with digital.
There's a way to leverage theskills of that in house team.
(01:50):
And an outside partner for abeautiful hybrid model if a one
or the other doesn't necessarilywork.
Hannah (01:55):
Right.
And you bring up a good point,too, of considering what it is
that you need before you gosearching.
So, first and foremost, considerwhat are your business goals?
What are you hoping to achievewith marketing and what is it
specifically about marketingthat you need assistance with?
Do you need somebody to come inand set an overarching strategy?
You need that no matter what,whether you do it, whether an
(02:15):
outside partner does it, youneed a strategy.
But do you need somebody to comein and do that and then execute
all of the things?
You just need somebody to comein and say, I got it.
You don't need to worry aboutit.
Or do you have strategy inplace, need some refinements to
it and then one person does themore digital aspects of it,
while somebody in house doesyour traditional or your PR just
(02:38):
referring back to the hybridmodel, or again, just working
with a partner to do everything.
But knowing that up front beforeyou go into your search is going
to help you narrow down youroptions.
It's also going to help thepartner that you're looking for
better answer your questionswhen you come to them as well.
Samantha (02:52):
Yeah.
And I would even add to that,that there's no ego in this,
right?
So be real in your selfreflection.
What are you good at?
What do you need some help with?
Nobody's perfect.
You know, the old saying of youcan be a jack of all trades and
you're probably a master ofnone.
So find those voids in yourmarketing team.
Where do you need some help oroutside expertise and leverage a
partner in that way?
Hannah (03:12):
Right, exactly.
And it is tough to both work onyour business and in your
business.
So if you are a one man, onewoman band, who's trying to do
it all and has discovered thatthat's not feasible, we, we hear
you and, um, we understand andlooking for a marketing partner
can help alleviate some of that.
Samantha (03:31):
Yeah and I wanna jump back to the budget because you
think about small businesses,even medium, large businesses,
we've worked with a variety ofthem.
Budget is always a factor.
I do think that's superimportant to keep in mind is how
much would you pay a seniorC-suite level individual to run
your marketing and thenimplement it versus if you're
working with a partner.
And oftentimes we find that thecost of a partner is less than
(03:53):
that one individual and you'regetting multiple people with
multiple skills and expertisefor that fee.
So, definitely would encourageyou to consider that, which is a
really great segue into the nexttopic, which is research.
Hannah (04:05):
I think the first place that people tend to go is online
and that's a good place to startbecause it's really helpful to
see how a marketing firmpresents themselves online.
You know, what are, what's thelanguage that they're using?
What's the culture that theypresent?
Read some reviews, you know,they might list on their website
who, what clientele they workwith.
They might have sometestimonials on there, and then
(04:27):
they might have a portfolio aswell that you can take a look at
to see the work that they'vedone in the past.
If it's important to you thatsomebody works in a similar
industry or has experience in anindustry that you're a part of,
go ahead and take a look at thator just ask, you know, and many
times marketing firms will, willanswer any questions that you
might have.
Samantha (04:45):
Yeah, and I would add to that, just be mindful, if
you're looking for somebodythat's worked in your industry
before, that it's not a copy andpaste scenario.
Unfortunately, we've seen that alot.
I think there is value tohaving, or to rather work with
someone who has experience in aspecific industry or category or
even geographical location, ifthat's super important to your
business.
But at the same time, be reallycareful that they're not just
(05:07):
applying the same exact conceptthat they did for, you know,
every other client they've everworked for to you.
That's a detriment to yourbrand, to your business, but
also could be a detriment to youin online search if they're
using the same content on yourwebsite or on social media, et
cetera.
So just be careful with that.
Yeah, and absolutely do somehomework on what's the best fit.
There are tons of individuals onFiverr, on Upwork that you could
(05:28):
work with, but remember that'sone individual and how are they
presenting themselves versus afirm.
Maybe you only need one personbecause it's a graphic design
need you have, or videography,or web development, fill in the
blank.
But maybe you need more of acohesive approach where you need
somebody that's a strategicthinker, that's an expert in
this particular area, and someother folks to help with the
execution of that.
There's many, many models.
(05:49):
We are not you know, saying thatyou have to go with an agency or
a firm.
It's really what's the right fitfor you, and also remember that
you should be able to walkbefore you run.
So if you are just kind oftrialing this out and you want
to see how it goes, maybe trialjust working with that firm or a
partner on one thing, one areaof business, and then add on as
you feel comfortable and theyget to know you.
Hannah (06:10):
Right, and jumping back to the industry point too I
think it is a detriment ifthey're copy paste but you could
also have a benefit of workingwith somebody who maybe has like
a little experience in theindustry but not entirely
because things that they'veapplied to maybe a different
industry could work creativelyin another way for yours that
maybe somebody who's so used tobeing in your industry, would
(06:30):
have never thought of becausethey don't have that outside
knowledge or outside experience.
Samantha (06:34):
That's a great point.
We've experienced that firsthandwhere, oh, we're working with
this restaurant and then we'reworking with a professional
service firm and we would neverthink that what worked here
would work there, does, sodefinitely the creative
approach.
Another, this is super, superimportant to us, of course, at
PTE, culture is everything.
It's not about us.
It's not, I won't dive down thatrabbit hole.
(06:55):
But, Hannah, why don't you talkabout that?
How that factors in when you'retrying to build this really high
performing marketing team?
Hannah (07:00):
Yeah, I think it starts with understanding that it's
more than a team and it's morethan just a list of services
that somebody's providing toyou.
You're really entering into apartnership and you're
essentially bringing on a newmember of your team.
That, at least that's the waythat we like to think of it as
PTE, is, you know, we're comingin as members of your team, as
(07:20):
people that you can call on andthat you can count on, and we go
into it looking at, as it is along term partnership.
This isn't just a contract,you're not just numbers, these
are people that you're dealingwith on both sides and so it's
important that you'recompatible.
I mean, if you want to think ofit like you're on a dating site
and you want to speed date abunch of agencies to see who you
(07:41):
fit with, um, but yeah, itculture and, you know, PTE, we
like to say it's like ethicsover everything.
So when we are going intolooking into a new business
prospect, these are things thatwe look for.
That are important to us, of howdo they operate, are they going
to operate the same way that wedo, do they have the same values
that we do, and so when you'relooking for a firm, those are
things that you should beconsidering as well.
Samantha (08:02):
Yeah, what's their approach to communication?
You know, will they only text,will they do in person meetings,
email, what's their responsetime, how do they measure the
work that they're doing for you?
And again, that's something thatI'm super passionate about.
But testing and measuring, theyshould be able to prove their
ROI to you.
If they say that they can't, Iwould encourage you to look
elsewhere but all those thingsare really important.
And it really should be a twoway interview.
(08:24):
I would say that's somethingelse, is we ask a lot of
questions when we're starting towork with a new partner.
And if you're meeting with afirm and they don't ask you any
questions, that would be kind ofa red flag for me.
They should be trying to get youto know you and understand you
and your brand and ultimatelyyour goals and that really ties
back to what you're sayingHannah is be really clear about
where, where are you trying togo?
What are you trying toaccomplish with this endeavor?
(08:44):
Are you trying to grow sales?
Are you trying to increase brandawareness?
What are the metrics that aregoing to mean success for you at
the end of the day?
That end of the day could be sixmonths from now, a year from
now, a month from now, but besuper clear on that and that's
going to direct, who you'relooking for and understand that
there are lots of agencies whocan do everything, but they
(09:04):
probably have one area thatthey're really excellent at.
So I would encourage you ifyou're clear on what you're
trying to accomplish, look forthose folks that have expertise
in that specific area.
Hannah (09:14):
And when you're going through this process too, I
would encourage you to think ofit as an investment versus just
a cost.
You don't want to go with thecheapest option.
The cheapest option is notalways the best.
Samantha (09:24):
Good, fast, and cheap.
Pick two.
Hannah (09:26):
Yeah, exactly.
Think about it like this is atool in your toolkit for your
business's growth and you wantthe best tool possible.
You're not just going to go toHome Depot and pick up the first
saw that you find.
I hope not yeah.
You want the power saw.
Um, so you're going to do yourresearch and you're going to do
(09:47):
the two way interview process.
You're going to figure out ifthis is the best fit for you
culturally, and that's going tolead you to the best investment
possible for your business andyour business growth.
Samantha (09:56):
Yeah.
And in that interview processtoo find out who's your point of
contact, who are you going to bedealing with?
Are you talking with the headperson now, but eventually
you're going to get, you know,pawned off on a junior
associate, those are reallyimportant things to understand.
Who are you working with, andthen how are they going to
measure that investment?
Because you're absolutely right.
It is an investment.
That is, at least that's what itshould be.
Yes.
It can be a cost if you get notracking performance, etc.
(10:18):
But really, it should be aninvestment that is giving you a
return.
And it's very important that atthe beginning, both parties,
whether you're hiring somebodyto do a job in house, whether
you're working with anindividual partner, if you're
working with a firm, thateverybody is clear on what does
success look like, and what arewe measuring to determine did we
generate the kind of return onthat investment that we were
looking for.
Hannah (10:38):
Yes.
Yeah, and that should be proventhroughout the process.
It's not just a one time thing,you know, at PTE, we like to
start off with setting thestrategy, doing an assessment,
figuring out where we'restarting from, and then
measuring along the way to seewhat's working and what's not.
But if we don't know where we'restarting from and we don't know
what our end goal is, it becomesreally tough in the middle
there.
Samantha (10:57):
Yeah, and I would also say, you know, be open to
communication and share feedbackbecause any good partner,
whether they're an outsidepartner or an employee, would
want that feedback, even if it'sdifficult.
What's working from yourperspective and what isn't?
And if you've had pastexperiences and that's why
you're listening to this becauseyou weren't able to build a
highly effective marketing team,you know, bring that to the
table as well.
(11:18):
But don't hold it against thosenew people either.
You know, oftentimes you come insituations where somebody's had
a bad experience and they're alittle bit jaded.
Totally understand that.
Communicate that hesitancy andthen let whoever it is that
you're hiring who hopefully cando the job, do the job for you
well and kind of change thatperspective.
But yeah, absolutely.
Communicate throughout is very,very important and set
(11:38):
reasonable expectations, and Ithink kind of just summarizing
all of this is it really startswith a strategy, knowing very
clearly what are your goals,what are you trying to
accomplish, where are you tryingto go, what are your needs, and
leaving your ego at the door toself evaluate really clearly.
And then doing your homework,asking lots of questions,
answering a lot of questions,and then using your kind of gut
(12:00):
sense to say, does this culture,communication style, workflow,
team dynamic work for us?
And don't forget that you canalways walk before you run.
Stick a toe in, see how it goes,trial something out.
And if you've got more questionsabout this, please feel free to
comment.
We would be more than happy totalk through it and give you
some feedback from ourexperiences.
You know, we've worked as theteam doing one thing.
(12:21):
I've worked, you know, fordifferent companies doing
different things on my own,we've also worked in kind of a
hybrid model, even withcompanies that were our client
and they had somebody else doinganother part, another company,
so lots of ways you can slicethis to make it work for you and
grow your business.
Yes, exactly.
So stay tuned for episode threecoming out soon of A Thousand
Ways to Market Your Business.
Welcome to season two, episode two of A Thousand Ways
to Market Your Business.
I'm Samantha Scott, APR, I'mexcited to be here with you, and
today we're talking about how tobuild high-performing marketing
team, and who better to join methan Hannah Ramsey?
Hannah (00:18):
Hi, everybody! I'm Hannah Ramsey, I'm Client
Relations Specialist for Pushingthe Envelope, and so I know a
little thing or two about makingsure that our marketing team is
compatible with a partner teamand vice versa.
Absolutely.
Excited to be here and to talkabout this topic.
Samantha (00:33):
Yeah, thanks, Hannah.
So, first, let's start bydiscussing kind of, I think, the
800 pound gorilla of this topic.
Is it best to have an in houseteam, an outsourced team, or
some kind of hybrid, and how doyou really determine that?
Hannah (00:46):
Right.
And the answer, which people mayor may not want to hear, is it
depends, honestly.
But I like to say when youconsider whether or not you need
somebody in house or a team,consider the skills and
bandwidth of having one personversus having a team of people.
Also consider, you know, whatyou might pay one person versus
(01:06):
a team, because oftentimes itcould be more cost effective to
work with an outside partnerthan it would be to bring on
somebody who's salary.
And again, if you bring on oneperson, that one person only has
so much time, only has so muchof a skillset versus a team will
have multiple people withmultiple layers of skills and
abilities.
And it doesn't always have to beone or the other.
(01:28):
Right.
A hybrid.
Right.
Samantha (01:30):
Is also a really great model, and we've had a lot of
success with that, where we workwith an in house team who has
really set skills.
They know what's happening,they're the boots on the ground,
and maybe they're really expertsin the traditional side of
marketing and advertising, butthey need help with public
relations, or maybe they needhelp just with digital.
There's a way to leverage theskills of that in house team.
(01:50):
And an outside partner for abeautiful hybrid model if a one
or the other doesn't necessarilywork.
Hannah (01:55):
Right.
And you bring up a good point,too, of considering what it is
that you need before you gosearching.
So, first and foremost, considerwhat are your business goals?
What are you hoping to achievewith marketing and what is it
specifically about marketingthat you need assistance with?
Do you need somebody to come inand set an overarching strategy?
You need that no matter what,whether you do it, whether an
(02:15):
outside partner does it, youneed a strategy.
But do you need somebody to comein and do that and then execute
all of the things?
You just need somebody to comein and say, I got it.
You don't need to worry aboutit.
Or do you have strategy inplace, need some refinements to
it and then one person does themore digital aspects of it,
while somebody in house doesyour traditional or your PR just
(02:38):
referring back to the hybridmodel, or again, just working
with a partner to do everything.
But knowing that up front beforeyou go into your search is going
to help you narrow down youroptions.
It's also going to help thepartner that you're looking for
better answer your questionswhen you come to them as well.
Samantha (02:52):
Yeah.
And I would even add to that,that there's no ego in this,
right?
So be real in your selfreflection.
What are you good at?
What do you need some help with?
Nobody's perfect.
You know, the old saying of youcan be a jack of all trades and
you're probably a master ofnone.
So find those voids in yourmarketing team.
Where do you need some help oroutside expertise and leverage a
partner in that way?
Hannah (03:12):
Right, exactly.
And it is tough to both work onyour business and in your
business.
So if you are a one man, onewoman band, who's trying to do
it all and has discovered thatthat's not feasible, we, we hear
you and, um, we understand andlooking for a marketing partner
can help alleviate some of that.
Samantha (03:31):
Yeah and I wanna jump back to the budget because you
think about small businesses,even medium, large businesses,
we've worked with a variety ofthem.
Budget is always a factor.
I do think that's superimportant to keep in mind is how
much would you pay a seniorC-suite level individual to run
your marketing and thenimplement it versus if you're
working with a partner.
And oftentimes we find that thecost of a partner is less than
(03:53):
that one individual and you'regetting multiple people with
multiple skills and expertisefor that fee.
So, definitely would encourageyou to consider that, which is a
really great segue into the nexttopic, which is research.
Hannah (04:05):
I think the first place that people tend to go is online
and that's a good place to startbecause it's really helpful to
see how a marketing firmpresents themselves online.
You know, what are, what's thelanguage that they're using?
What's the culture that theypresent?
Read some reviews, you know,they might list on their website
who, what clientele they workwith.
They might have sometestimonials on there, and then
(04:27):
they might have a portfolio aswell that you can take a look at
to see the work that they'vedone in the past.
If it's important to you thatsomebody works in a similar
industry or has experience in anindustry that you're a part of,
go ahead and take a look at thator just ask, you know, and many
times marketing firms will, willanswer any questions that you
might have.
Samantha (04:45):
Yeah, and I would add to that, just be mindful, if
you're looking for somebodythat's worked in your industry
before, that it's not a copy andpaste scenario.
Unfortunately, we've seen that alot.
I think there is value tohaving, or to rather work with
someone who has experience in aspecific industry or category or
even geographical location, ifthat's super important to your
business.
But at the same time, be reallycareful that they're not just
(05:07):
applying the same exact conceptthat they did for, you know,
every other client they've everworked for to you.
That's a detriment to yourbrand, to your business, but
also could be a detriment to youin online search if they're
using the same content on yourwebsite or on social media, et
cetera.
So just be careful with that.
Yeah, and absolutely do somehomework on what's the best fit.
There are tons of individuals onFiverr, on Upwork that you could
(05:28):
work with, but remember that'sone individual and how are they
presenting themselves versus afirm.
Maybe you only need one personbecause it's a graphic design
need you have, or videography,or web development, fill in the
blank.
But maybe you need more of acohesive approach where you need
somebody that's a strategicthinker, that's an expert in
this particular area, and someother folks to help with the
execution of that.
There's many, many models.
(05:49):
We are not you know, saying thatyou have to go with an agency or
a firm.
It's really what's the right fitfor you, and also remember that
you should be able to walkbefore you run.
So if you are just kind oftrialing this out and you want
to see how it goes, maybe trialjust working with that firm or a
partner on one thing, one areaof business, and then add on as
you feel comfortable and theyget to know you.
Hannah (06:10):
Right, and jumping back to the industry point too I
think it is a detriment ifthey're copy paste but you could
also have a benefit of workingwith somebody who maybe has like
a little experience in theindustry but not entirely
because things that they'veapplied to maybe a different
industry could work creativelyin another way for yours that
maybe somebody who's so used tobeing in your industry, would
(06:30):
have never thought of becausethey don't have that outside
knowledge or outside experience.
Samantha (06:34):
That's a great point.
We've experienced that firsthandwhere, oh, we're working with
this restaurant and then we'reworking with a professional
service firm and we would neverthink that what worked here
would work there, does, sodefinitely the creative
approach.
Another, this is super, superimportant to us, of course, at
PTE, culture is everything.
It's not about us.
It's not, I won't dive down thatrabbit hole.
(06:55):
But, Hannah, why don't you talkabout that?
How that factors in when you'retrying to build this really high
performing marketing team?
Hannah (07:00):
Yeah, I think it starts with understanding that it's
more than a team and it's morethan just a list of services
that somebody's providing toyou.
You're really entering into apartnership and you're
essentially bringing on a newmember of your team.
That, at least that's the waythat we like to think of it as
PTE, is, you know, we're comingin as members of your team, as
(07:20):
people that you can call on andthat you can count on, and we go
into it looking at, as it is along term partnership.
This isn't just a contract,you're not just numbers, these
are people that you're dealingwith on both sides and so it's
important that you'recompatible.
I mean, if you want to think ofit like you're on a dating site
and you want to speed date abunch of agencies to see who you
(07:41):
fit with, um, but yeah, itculture and, you know, PTE, we
like to say it's like ethicsover everything.
So when we are going intolooking into a new business
prospect, these are things thatwe look for.
That are important to us, of howdo they operate, are they going
to operate the same way that wedo, do they have the same values
that we do, and so when you'relooking for a firm, those are
things that you should beconsidering as well.
Samantha (08:02):
Yeah, what's their approach to communication?
You know, will they only text,will they do in person meetings,
email, what's their responsetime, how do they measure the
work that they're doing for you?
And again, that's something thatI'm super passionate about.
But testing and measuring, theyshould be able to prove their
ROI to you.
If they say that they can't, Iwould encourage you to look
elsewhere but all those thingsare really important.
And it really should be a twoway interview.
(08:24):
I would say that's somethingelse, is we ask a lot of
questions when we're starting towork with a new partner.
And if you're meeting with afirm and they don't ask you any
questions, that would be kind ofa red flag for me.
They should be trying to get youto know you and understand you
and your brand and ultimatelyyour goals and that really ties
back to what you're sayingHannah is be really clear about
where, where are you trying togo?
What are you trying toaccomplish with this endeavor?
(08:44):
Are you trying to grow sales?
Are you trying to increase brandawareness?
What are the metrics that aregoing to mean success for you at
the end of the day?
That end of the day could be sixmonths from now, a year from
now, a month from now, but besuper clear on that and that's
going to direct, who you'relooking for and understand that
there are lots of agencies whocan do everything, but they
(09:04):
probably have one area thatthey're really excellent at.
So I would encourage you ifyou're clear on what you're
trying to accomplish, look forthose folks that have expertise
in that specific area.
Hannah (09:14):
And when you're going through this process too, I
would encourage you to think ofit as an investment versus just
a cost.
You don't want to go with thecheapest option.
The cheapest option is notalways the best.
Samantha (09:24):
Good, fast, and cheap.
Pick two.
Hannah (09:26):
Yeah, exactly.
Think about it like this is atool in your toolkit for your
business's growth and you wantthe best tool possible.
You're not just going to go toHome Depot and pick up the first
saw that you find.
I hope not yeah.
You want the power saw.
Um, so you're going to do yourresearch and you're going to do
(09:47):
the two way interview process.
You're going to figure out ifthis is the best fit for you
culturally, and that's going tolead you to the best investment
possible for your business andyour business growth.
Samantha (09:56):
Yeah.
And in that interview processtoo find out who's your point of
contact, who are you going to bedealing with?
Are you talking with the headperson now, but eventually
you're going to get, you know,pawned off on a junior
associate, those are reallyimportant things to understand.
Who are you working with, andthen how are they going to
measure that investment?
Because you're absolutely right.
It is an investment.
That is, at least that's what itshould be.
Yes.
It can be a cost if you get notracking performance, etc.
(10:18):
But really, it should be aninvestment that is giving you a
return.
And it's very important that atthe beginning, both parties,
whether you're hiring somebodyto do a job in house, whether
you're working with anindividual partner, if you're
working with a firm, thateverybody is clear on what does
success look like, and what arewe measuring to determine did we
generate the kind of return onthat investment that we were
looking for.
Hannah (10:38):
Yes.
Yeah, and that should be proventhroughout the process.
It's not just a one time thing,you know, at PTE, we like to
start off with setting thestrategy, doing an assessment,
figuring out where we'restarting from, and then
measuring along the way to seewhat's working and what's not.
But if we don't know where we'restarting from and we don't know
what our end goal is, it becomesreally tough in the middle
there.
Samantha (10:57):
Yeah, and I would also say, you know, be open to
communication and share feedbackbecause any good partner,
whether they're an outsidepartner or an employee, would
want that feedback, even if it'sdifficult.
What's working from yourperspective and what isn't?
And if you've had pastexperiences and that's why
you're listening to this becauseyou weren't able to build a
highly effective marketing team,you know, bring that to the
table as well.
(11:18):
But don't hold it against thosenew people either.
You know, oftentimes you come insituations where somebody's had
a bad experience and they're alittle bit jaded.
Totally understand that.
Communicate that hesitancy andthen let whoever it is that
you're hiring who hopefully cando the job, do the job for you
well and kind of change thatperspective.
But yeah, absolutely.
Communicate throughout is very,very important and set
(11:38):
reasonable expectations, and Ithink kind of just summarizing
all of this is it really startswith a strategy, knowing very
clearly what are your goals,what are you trying to
accomplish, where are you tryingto go, what are your needs, and
leaving your ego at the door toself evaluate really clearly.
And then doing your homework,asking lots of questions,
answering a lot of questions,and then using your kind of gut
(12:00):
sense to say, does this culture,communication style, workflow,
team dynamic work for us?
And don't forget that you canalways walk before you run.
Stick a toe in, see how it goes,trial something out.
And if you've got more questionsabout this, please feel free to
comment.
We would be more than happy totalk through it and give you
some feedback from ourexperiences.
You know, we've worked as theteam doing one thing.
(12:21):
I've worked, you know, fordifferent companies doing
different things on my own,we've also worked in kind of a
hybrid model, even withcompanies that were our client
and they had somebody else doinganother part, another company,
so lots of ways you can slicethis to make it work for you and
grow your business.
Yes, exactly.
So stay tuned for episode threecoming out soon of A Thousand
Ways to Market Your Business.
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