Season 2 of 1000 Ways to Market Your Business is here! In this podcast, Samantha Scott, APR, President of Pushing the Envelope (PTE), a strategic marketing communication firm, takes listeners on a journey of all things marketing. She shares tried and true - and some new - marketing strategies that can help any business grow.
In this episode, Scott introduces what listeners can expect in the second season, including building a high-performing marketing team, user-generated content and online reputation management, paid and organic social tips and tools, influencers, leveraging public relations, and more. We'll also be welcoming in some new guests!
Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.
Episode Transcript
Hi, I'm Samantha Scott, APR.
Welcome back to A Thousand Waysto Market Your Business brought
to you by Pushing the Envelope.
We are kicking off season two,and I'm delighted that you're
here.
Last season, we talked aboutmarketing best practices from
kind of a 30, 000 foot level,really big picture theory, best
practices for your business.
This season, we're going todrive into some real tactical
(00:25):
applicable ways that you guyscan grow your business through
effective strategies.
So some of the things that we'regoing to talk about, you have to
look forward to.
We're gonna talk about how tobuild a high performing
marketing team.
What does that look like?
Is that a hybrid scenario whereyou work with a partner?
Is that completely in house?
What are kind of the elementsthat really go into a high
performing marketing team?
We're also gonna go into UGC andORM, not alphabet soup, but user
(00:50):
generated content and onlinereputation management, as well
as paid tools, influencers,organic tips, plus leveraging
public relations to grow yourbusiness and create awareness,
as well as new, new, new, new tothis podcast is we're going to
have some outside guests outsideof PTE join us to talk about
creativity, news, all differentkinds of stuff and more.
(01:11):
Plus, if you're not alreadyconnected with us on LinkedIn,
I'd like to encourage you tocheck out our bi weekly
TrendTalks Marketing videos thatwe're releasing.
Love to get your feedback onthose and answer any questions
that you might have.
So thanks for tuning in toseason one and look forward to
season two.
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