Permanently removing excess carbon from the atmosphere

In today’s episode, we introduce you to Charm Industrial, an organization at the forefront of the emerging carbon removal industry, employing a method that you may not have heard of, and yet has been around for millions of years.

Our conversation centers on the need for a more enduring solution – one that goes beyond temporary sequestration (i.e. by using ecosystems as natural carbon sinks) but actually buries captured carbon deep beneath the Earth's surface. Our guests are Charm Industrial’s Head of Market Development & Policy, Nora Cohen and Head of Sales, Harris Cohn..Join us  as Nora and Harris educate us about their method and its fascinating use of an ancient “technology” - photosynthesis! Together, we explore how Charm Industrial is reshaping the landscape of carbon sequestration.

A few key takeaways you'll get from this episode:

• Why tree planting as a carbon offset is less effective when its not part of a holistic ecosystem restoration approach that includes bringing back animals and regenerating forests.
• The vision for the future includes carbon removal as a key tool to maintain a livable planet while promoting justice for marginalized communities and creating new jobs that use the same skills of workers currently in fossil fuel industries.
• How to initiate conversations about climate action and sustainability efforts within your own company or corporation.

Our favorite quotes:

• “If we at Charm Industrial or other carbon removal companies can physically remove carbon from the atmosphere, it is more impactful from a climate perspective than preventing another ton of emissions from occurring.” - Harris Cohn
  
  
• “If you are a corporation that has employees that are engaged and excited to wear that fancy vest with your logo on it and to actually communicate with their coworkers, 100% they're going to solve more problems and move the business forward and actually go make money more than if they were like, I don't really care about where I work or what they stand for.” - Harris Cohn

Learn more:

• Follow Charm Industrial on: Twitter and Instagram at @CharmIndustrial
• Visit Charm Industrial’s website: www.charmindustrial.com
• Watch this 4 minute video by the coalition founded by McKinsey, Alphabet, Meta, Stripe and Shopify on why they are committing $1bn to permanent removals: https://youtu.be/z6sZaMBJ5ZM
• Connect with us on Instagram @101wayspod
• Visit our website: www.savetheplanetpodcast.com