How to be your authentic brand in the AI Age?_"SoS - Sip of Solace": 1-minute Tips from Joanne Z. Tan_Season 2, Episode 73

So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community.

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Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”. 

AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.

Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.

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Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

 

©Joanne Z. Tan  all rights reserved.

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