All Episodes

December 7, 2025 2 mins
Your brand identity isn’t about design first. It’s about decoding your brand DNA.  - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique?

👉 To watch this short intro as a 2-min video

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/  It comes with a video too.

  • 95% of first impressions are design related;
  • Consistency can boost revenue 10–20%;
  • But 90% of new businesses still fail.

Why?

Because they confuse looks with identity.

If you want to build a brand that lives, breathes, and connects — not just exists — you’ll want to dive into Part 1 of my latest article: “What Makes Your Brand Identity Unique and Memorable.”

It’s not free — because wisdom worth keeping never is. But it might just change how you see your brand forever. So — what’s your brand really saying when you’re not in the room?

👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/courses/   It comes with a video too.

👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

Stay tuned for Part 2, coming up.

About Joanne Z. Tan

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.

Additionally, Joanne is a poet, writer, and photographic artist. 

Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS! 

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

©Joanne Z. Tan  all rights reserved.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.