Episode 18: From Myths to ROI - The Truth About Coaching | 12MinuteLeadership

Executive coaching is misunderstood as a remedy for struggling leaders when in reality it's a strategic tool used by top performers to maintain their edge and accelerate growth. Coaching delivers measurable ROI through improved decision-making, stronger team alignment, and prevention of leadership plateaus.

• Myth: Coaching is only for struggling leaders
• Truth: The best leaders use coaching to stay at the top of their game and scale themselves effectively
• Myth: Coaching takes too much time
• Reality: A 60-minute coaching session saves hours of wasted effort and improves priority alignment
• Myth: Coaching is just talking about feelings
• Fact: Coaching focuses on performance, clarity and measurable results
• Coaching ROI includes better work performance, improved communication, and stronger team effectiveness
• When choosing a coach, look for experience with executives at your level, proper certifications, and a challenging style
• Self-coaching tools: the clarity question and the perspective check can provide immediate breakthroughs

If you're curious about coaching, visit www.eliseboggs.com and fill out the contact form to connect with us.

Follow on Instagram: @12minuteleadership

Order my book, Lead Anyone!

Episode Transcript

Speaker 1 (00:03):
Welcome to the 12-Minute Leadership Podcast
where, in 12 minutes or less,I'll share small things that you
can put into immediate practicethat will make a big difference
in your leadershipeffectiveness.
I'm your host, eliseBoggs-Morales leadership
professor, consultant and coach.
For the last 17 years, I havehelped thousands of leaders

(00:25):
level up their influence andachieve remarkable results.
If you want to trade compliancefor true commitment and create
your dream team, you are in theright place.
Get ready for a quick hit ofpractical wisdom to increase
your team's engagement, inspiretop performance and retain your
best talent.
Ready to level up yourinfluence and get better results

(00:47):
.
12 Minutes starts now.
Hi everyone, elise here,welcome to episode 18.
Today, we are continuing ourseries on executive coaching.
In episode 15, I shared fivereasons to hire an executive
coach.
In last week's episode, Ishared three mindset shifts my

(01:08):
coach taught me.
Today, I'll be addressing someof the most common FAQs about
coaching, especially for thosewho have never had an executive
coach or for those reconsideringdoing it again.
From myths to ROI, I'll sharewhat coaching is, what it isn't
and why it can deliver a massiveROI for leaders in their
organizations.
This is a quick and to thepoint episode, so let's get into

(01:32):
it.
Myth number one coaching is forstruggling leaders.
This is the most commonmisconception.
I hear Some leaders think if Ihire a coach, people will assume
I'm failing.
Here's the truth.
The best leaders in the worldhave coaches.
Top athletes don't wait untilthey lose to hire a coach.
They work with one preciselybecause they want to stay at the

(01:54):
top of their game.
In the business world, coachingis about refinement, growth and
sharpening your edge.
If you're already successful,coaching ensures you don't
plateau and that you scaleyourself as fast as you scale
your company.
Myth number two coaching takestoo much time.
Busy CEOs tell me I don't havetime for coaching, but here's

(02:16):
the reality.
Coaching saves time.
It helps you cut throughindecision, avoid repeating
mistakes and make faster, bettercalls.
A 60-minute coaching sessioncan save you hours, sometimes
days, of wasted effort.
The ROI here isn't theoretical,it's practical.
Coaching helps leaders aligntheir priorities so they stop

(02:37):
spending time on things thatdon't move the needle.
Myth number three Coaching isjust talking about feelings.
Yes, coaching builds emotionalintelligence, but it's not
therapy.
It's about performance, clarityand the results.
A good coach won't just nod andlisten.
We'll challenge you, we'll pushyou to see blind spots, hold

(02:58):
you accountable and keep youmoving forward.
And when we do talk aboutemotions, it's not abstract.
It's about how your presence,tone and communication impact
your people, your culture and,ultimately, your results.
So let's switch gears and talkabout the ROI of coaching.
The results Studies from theInternational Coaching

(03:19):
Federation show that companiesinvesting in coaching see
improved work performance,better communication skills,
higher levels of confidence andstronger team effectiveness.
For CEOs specifically, the ROIshows up in better
decision-making under pressure,stronger alignment across teams,
higher retention of top talentand less burnout, because you're

(03:42):
leading strategically, notreactively.
I've worked with clients who'vetold me that coaching helped
them land multi-million dollarcontracts, turn around toxic
teams and navigate transitionsthey thought might break them.
That's the ROI.
You can measure in dollars timeand peace of mind.
So how do you choose the rightcoach?

(04:02):
Not every coach is the rightfit, so here's what to look for.
Number one proven experienceworking with executives at your
level.
Second, certifications ortraining that ground their
approach in real frameworks.
Third, a style that challengesyou, not just someone who tells
you what you want to hear.
The relationship is critical.

(04:25):
A good coach is both supportiveand unflinching.
You want someone who will askyou the hard questions you can't
ask yourself so what to expectin coaching If you've never
worked with a coach?
Here's what it looks like.
You bring a real challenge,opportunity or decision.
We break it down together,questions are asked to get to

(04:45):
the root and we identify nextsteps you can act on immediately
.
It's practical, actionable andfocused on results.
No two sessions are the same,but every session moves you
forward.
Still not sure you're ready tohire a coach yet?
In the meantime, here are someself-coaching tools.
So, even if you're not ready tohire a coach, here are two

(05:07):
simple tools you can use rightnow.
Number one the clarity question.
If I only focused on one thingthis week, that would make
everything else easier orunnecessary.
What would it be?
Number two the perspectivecheck.
When you feel stuck, askyourself what's the truth?

(05:30):
I'm not seeing yet.
These are coaching stylequestions that force you to
think differently and they canunlock real breakthroughs on
their own.
So in closing, let's wrap thisup the myths.
Coaching isn't for the weak, itdoesn't waste your time and
it's not just about feelings.
The truth.
Coaching is for high performerswho want clarity, better
decisions, stronger teams andmeasurable ROI.

(05:51):
If you've been on the fenceabout coaching, consider this.
The very best leaders never goit alone.
They know that the right coachhelps them achieve results.
They simply can't get on theirown.
So I hope you enjoyed today'sepisode.
If you're curious aboutcoaching, reach out.
We'd love to connect.
Simply go to my website,wwweliseboggscom, and fill out

(06:16):
our contact form, and if youknow another leader who could
benefit from this conversation,be sure to share this episode
with them.
Join me next time as we wrap upour series on coaching.
I'll see you then Like what youheard on today's episode and

(06:37):
want to go deeper.
Subscribe to this podcast soyou never miss an episode.
You can also pick up my bookLead Anyone on Amazon.
Then go to my website to checkout ways that we can support
your leadership goals.
From executive retreats tocustomized training and coaching
, my team of experts will helpyou level up your leadership and

(06:58):
accelerate your results.
Go to wwweliseboggscom for moreinfo.