Want to attract great freelance clients? You've probably tried content marketing and cold pitching – but what about PR?
My guest for this episode is Melissa Hobson, a PR consultant who is here to help us with how to get started with PR and get those all-important eyes and ears on our businesses. We discuss:
- Why you shouldn't overlook PR as a strategy to attract clients
- Melissa's "tea and biscuits" PR strategy
- How to identify the right outlets and prepare your pitch
- How to get over the fear of speaking to journalists
- Planned vs spontaneous PR tactics
Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
Mentioned in the episode:
HARO: https://www.helpareporter.com/
Help a B2B Writer: https://helpab2bwriter.com/
#prrequest: https://twitter.com/hashtag/prrequest
Say hi to Melissa:
Website: www.melissahobson.co.uk
LinkedIn: Melissa Hobson
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
Ask a question for a future episode via voice note on memo.fm/15/
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.