82. Choosing – and changing – your niche (with Tom Garfield)

Do you have a niche or specialism as a freelancer?

Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?

People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not.

And crucially, that decision isn't irreversible.

In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (and changing) his business niche.

We talk about:

• Different ways to specialise and make yourself stand out
• Transitioning from one specialism to another
• Is it better to niche by service or industry?
• Pros and cons of niching
• How to figure out your "natural niche"
• Why "affinity positioning" might be an effective new approach to niching

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Mentioned in the episode:

Episode 77 - Don't be afraid to change your business (with Heather Pownall) 
Episode 56 - Dave Harland: how to stand out on LinkedIn

Say hi to Tom

Website: https://tomgarfield.co.uk/
LinkedIn: Tom Garfield
Twitter: @TomGarfield_

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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