Angus Nelson: Customer-Centric Marketing Strategy

In this episode, we talk with Angus Nelson about customer-centric marketing and how to focus on what matters.

Angus talks to us about the buyer's matrix, the three why's every company should be asking and how to really leverage questions for customer-centric marketing.

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Angus also talks about what companies are doing wrong and some myth's around customer-centric marketing that needs to be debunked.

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