This is a short bonus episode to follow the one about briefs. I found the brief I wrote for this podcast series, and here we have a look at it. The briefing format is unusual, but rather excellent. It was shown to me by Lu Dixon, a creative titan, and I found it very stimulating. Listen and hear about the format, and then the actual brief I wrote - and let me know if you think we've delivered on the brief. Warning - as I wrote the brief, and the client was Kitcatt and Croke, the language is a little less formal than it would have been for most clients. A bit sweary at times.
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