If you’re a fashionista when you travel, there’s a certain magic and charm that comes with dressing for the city you’re exploring—not to try to fully blend in, but to become part of the story told by each destination. How to dress for a trip to New York, LA, Paris, London and Rome.
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Let’s talk travel style: unscripted, effortless and rooted in curiosity. Here's how to pack with purpose and style, wherever your itinerary takes you.
Fashion-Forward Travel Outfits for Five Popular City Destinations
New York City: Urban Pulse Meets Creative Edge
In the city that never sleeps, your style needs to move with you—fast, fresh, and bold.
For summer in NYC, keep it street-smart and breathable. Rock our Unscripted Statement graphic tee with relaxed cargo shorts or distressed denim. Swap the leather jacket for a lightweight button-down or leave it out altogether. High-top sneakers still rule, and bold sunglasses or a bucket hat add just enough edge without trying too hard. NYC style is about individuality—make a statement without shouting.
For men, pair the same tee with slim, cuffed chinos or athletic shorts and standout sneakers. Leave the jacket at home, but keep the energy strong with layered chains or a structured cap. Whether you’re downtown or crossing bridges, your look should feel effortless but always on.
Paris: Effortless Chic on Cobblestone Streets
Parisian style thrives on thoughtful simplicity, even in the summer.
Trade heavy layers for a lightweight tee or tank (our Unscripted Dare to Roam design works perfectly) paired with high-waisted shorts or a breezy midi skirt. Add minimalist sneakers and a woven bag—or yes, a beret if you’re feeling bold. The key: looking effortless while still turning heads. It’s style without the show.
For men, lean into quiet sophistication with a crisp tee, tapered chinos or linen pants, and clean leather sneakers. Swap the trench for a linen overshirt if there’s a breeze. A slim watch and classic sunglasses seal the look. Parisian summer style whispers confidence—cool, collected, and always chic.
Los Angeles: Laid-Back Luxe
LA is home to many different categories of style, so your outfit here calls for comfort with a definite style edge.
Our vintage-wash Roam Freely Wear Boldly tee is the perfect base for denim shorts, a flannel tied around the waist, and oversized sunglasses. This is a city where your look should feel as relaxed as your agenda—unplanned, free, and sun-kissed.
For men, try our Unscripted Adventure Arch tee with joggers or shorts and comfy clean sneakers. Add a lightweight overshirt or open button-down for layering and finish with retro shades.
London: Timeless Cool with a Rainy-Day Twist
London style in summer is all about effortless cool and being ready for anything.
Start with a breathable short-sleeve tee or linen shirt, then add tailored shorts or relaxed trousers. Swap boots for crisp white sneakers or sleek loafers, and don’t forget a lightweight tote or statement sunglasses to elevate the look. Londoners master the mix of classic and unexpected—think a retro cap or a bold crossbody to finish it off. Sun or shade, the style always shines.
For men, aim for laid-back polish with clean lines—our Unscripted Statement tee is a go-to. Wear it solo or toss on a light overshirt for breezy evenings. Pair with drawstring chinos or rolled denim, and complete the outfit with low-top trainers. A minimalist watch adds that refined summer touch. Londoners know how to make sunshine look effortless.
Rome: Sun-Drenched Elegance with a Hint of Drama
Summer in Rome is all about effortless elegance that sizzles with style.
A linen-blend tee tucked into high-waisted trousers or a flowy midi skirt is perfect for wandering cobblestone streets or sipping espresso at a café. Add strappy leather sandals and oversized sunglasses for that classic Roman holiday feel. Gold accents—think hoop earrings, a sculptural cuff, or sleek cat-eye shades—bring just the right amount of drama. In Rome, style is art. Dress like you belong in a Fellini film.
For men, keep it cool and polished with the same breathable tee, tailored linen pants or dressy shorts, and a slim leather belt. Loafers or crisp white sneakers are ideal for strolling through piazz
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