Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about:
- Zach's expertise in "go to new market" strategy
- 3 ways to identify when you should consider shifting/entering a new market
- the first steps to take when going into a new market
- the use of educational content... and what one MUST DO NOT DO with educational content
- his completely novel approach to a landing page (now let's see if he actually tries it)
- ...and an entirely side tangential rant about a new airline you'll want to fly
Be sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own.
Special shout-outs to:
- Zach's company: https://www.duzybrat.com/ (Duzy Brat means Big Brother)
- Red Bull and Liquid Death
- Zach's LinkedIn page: https://www.linkedin.com/in/zacharyjanik/
Learn more about Nut Tree: https://nuttr.ee/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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