2 Regular Guys Talking Decoration and Personalization
2 Regular Guys... talking decorations, personalization and customization every Friday.
Episodes
April 11, 2025 • 70 mins
This week on the 2 Regular Guys Podcast, Terry, Aaron, and Erich return to continue the conversation on one of the most critical topics in our industry - education. As we dive deeper into where the gaps are forming, we’ll explore the risks of pulling back on training, the rise of self-service content, and the challenge of navigating misinformation. We’ll also break down what’s working, what decorators are actually responding to, an...
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April 4, 2025 • 72 mins
This week on the 2 Regular Guys Podcast, Terry, Aaron, and producer Erich Campbell dive into understanding if decorators are truly being educated or just consuming content. We believe that after 13 years of carrying the flag for education, the industry as a whole is agreeing with us. With vendors ramping up their online videos, social posts, and expert partnerships, it feels like the tide is turning. But is this content really movi...
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March 28, 2025 • 64 mins
This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack in Ohio—a business owner who has built a thriving B2B apparel decorating business through smart strategies, intentional networking, and a focus on client success. Angie shares practical insights into identifying your ideal customer, setting up “yes” conversations, and avoiding common pitfalls in business-to-business sales. Whether you’re just s...
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March 21, 2025 • 68 mins
With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, ...
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March 14, 2025 • 68 mins
With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, ...
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March 7, 2025 • 56 mins
We’re continuing our review of Niche Markets from our look back at episode 200 with a jump forward. This week, Terry and stand in Erich Campbell will share some new niche markets making the scene, share their insights on the practice of focussed marketing, and likely tell some stories about sales. Join us as we revisit, rethink, and refresh some of our past ideas while discussing how today’s technology and trends impact niche marke...
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February 28, 2025 • 71 mins
We’re diving into the archives for Episode #586! This week, Terry and Aaron take a trip back to April 7, 2017, Episode #200, where they shared 200 Niche Markets for garment decorators. A lot has changed since then—COVID reshaped businesses, new trends emerged, and DTF printing disrupted the industry—so how do those niche markets hold up today? Which ones are still goldmines, and which have faded away? Join us as we revisit, rethink...
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February 21, 2025 • 67 mins
In this episode, Terry and Erich are joined by digitizer and educator Ramona McKee of Quick2Stitch.com as they discuss movements in manpower, machinery, and the way we manage people and production in the world of machine embroidery and apparel decoration. Join us and discuss how your shops are getting decoration done in the current market and how you check in and navigate changes.
Our regular listeners know this, but 2 Regula...
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February 14, 2025 • 61 mins
It’s Valentine’s Day, and we’re feeling the love—for this industry, for our businesses, and for all of you! This week, we’re not only sharing what we love about the garment and product decorating world, but we’re also kicking off Season 13 of the 2 Regular Guys Podcast! From the creativity and innovation to the incredible community that makes this industry special, we’re celebrating everything that keeps us coming back week after w...
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February 7, 2025 • 61 mins
Big moves are happening in the garment decorating industry! This week, we kick things off with Tyler Dummett, President of Workhorse Products, as he joins us to discuss the strategic merger between Workhorse Products and Lawson Screen & Digital—what it means for their customers and the industry at large. Then, in the second half of the show, Terry and Aaron dive into the broader impact of mergers and acquisitions in our space. Are ...
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January 31, 2025 • 70 mins
This week, we’re joined by Cris Saunders and Greg Farmer from Insta Graphic Systems to explore the key factors for DTF transfer success. We’ll discuss how to streamline production, avoid bottlenecks at the heat press, and why quality still matters even with outsourced transfers. Plus, we’ll cover the current limitations of DTF and how businesses can adapt for long-term success. Whether you’re printing in-house or outsourcing transf...
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January 24, 2025 • 60 mins
This week, we welcome two prominent industry leaders, Dave Leskusky, President of Printing United Alliance, and Tim Andrews, President & CEO of ASI, to discuss the future of their organizations and the industry as a whole. We'll explore their outlook for 2025, the ongoing partnership between Printing United Alliance and ASI, and how this collaboration is shaping the future of decorators and promotional product suppliers. Plus, we’l...
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January 17, 2025 • 66 mins
Join us this week as we welcome Patrick Ali, Lead Educator and Product Developer at Siser North America, for an inside look at one of the most recognized brands in heat transfer vinyl and beyond. Patrick shares Siser’s journey from its early days to becoming an industry leader, highlighting the company’s innovative strides in sustainability and product development. We'll explore what’s next for Siser, how listening to customers has...
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January 10, 2025 • 77 mins
The tradition continues! Join the 2 Regular Guys as they unveil their highly anticipated "10 Things We Want for the Decorating Industry in 2025" list. In this annual episode, Aaron and Terry will share their hopes and aspirations for the future of garment and product decoration. From must-have innovations to game-changing ideas, they’ll cover the trends and changes they’d love to see shape the industry in the coming year. And as al...
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December 20, 2024 • 77 mins
Get ready to hit the ground running in 2025! In this annual planning episode, Terry and Aaron share fresh, unique strategies to help you prepare for your most successful year yet. As planning geeks, they’ll guide you through actionable ideas to improve your processes, set impactful goals, and elevate your business in the new year. From reviewing 2024's lessons to implementing innovative tools and forward-thinking strategies, this e...
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December 13, 2024 • 68 mins
It’s that time of year again—the 12th Annual REGGIE Awards are here! Join us for this special episode as we announce the winners of the 2024 REGGIE Awards, celebrating the people, businesses, and innovations making a difference in the garment decorating and personalization industry. This is more than just an awards show; it’s a celebration of the passion, creativity, and hard work that drive our industry forward. Tune in for heartf...
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December 6, 2024 • 76 mins
This week, we're thrilled to welcome Karis Copp of Karis Copp Media to the show! As a seasoned PR expert working with industry leaders like the Printing United Alliance, Karis will guide us through the evolving world of public relations in today’s digital landscape. Learn how to harness PR to grow your business, discover best practices, and uncover common missteps businesses make with their PR strategies. Whether you’re looking to ...
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December 2, 2024 • 36 mins
BONUS PODCAST - This episode dives into the key takeaways from Aaron Montgomery's The FUNdamentals of Business Success, with insights on building a business that's not just profitable but deeply fulfilling. Explore the three-phase framework—Plant, Prepare, and Pollinate—and actionable advice on clarity, mindset, teamwork, and the power of storytelling. While this episode was AI-generated, the wisdom shared is 100% authentic and rea...
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November 22, 2024 • 75 mins
This week, we’re joined by Laurie Donovan, a Sawgrass Brand Ambassador and sublimation expert, to discuss how decorators can successfully transition to Sawgrass’s new software suite before the CreativeStudio legacy software sunsets on February 1, 2025. Laurie shares her deep knowledge and practical advice on embracing the change without disrupting your business, especially during the busy holiday season. Beyond discussing the softw...
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November 15, 2024 • 75 mins
Join us this week as Tim Howe and Jed Seifert discuss their guidebook, INKclusivity: Company Benefits of Disability Inclusion & How-to Implementation Guide for the Print Industry. Learn how embracing disability inclusion can transform workplaces, break down stigmas, and boost company culture, retention, and performance. This episode offers practical insights for creating an inclusive, supportive environment that empowers all employ...
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