2 Regular Guys Talking Decoration and Personalization
2 Regular Guys... talking decorations, personalization and customization every Friday.
Episodes
September 5, 2025 • 67 mins
This week on the 2 Regular Guys Podcast, we’re joined by Lisbeth Lyons Black, Director of the Women in Print Alliance, and Adrienne Palmer, Founder of AP Media Group and member of the WPA Advisory Council. We’ll explore the exciting milestone Women in Print Alliance just celebrated, the growing benefits available to members, and what’s ahead as the organization enters its second year of formal membership. Plus, get a sneak peek at ...
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August 29, 2025 • 70 mins
This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack. She is a blank apparel enthusiast turned DTG and DTF print pro who’s redefining custom printing with creativity and speed. Angie shares what’s working now in apparel marketing, why not all blanks are created equal, and how to match the right print method to your project. Plus, she dives into the often-overlooked role of packaging and shipping ...
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August 22, 2025 • 62 mins
Marketing today can feel overwhelming with endless platforms, ads, and tactics pulling you in different directions. This week on 2 Regular Guys, Terry sits down with Aaron to unpack an uncommon approach to marketing that cuts through the noise. The conversation is based on a seminar Aaron was scheduled to give at GPX Long Beach before GPX shifted away from real education and toward sales-driven sessions. Instead of chasing every ne...
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August 15, 2025 • 63 mins
This week on the 2 Regular Guys Podcast, we're joined by Nick Gawreluk of Print Profit for a deep dive into the real math behind profitable printing. Pricing your products the right way is the key to staying in business and winning more jobs. We’ll break down common pricing myths, overlooked cost factors, and how to think differently about value and margin. Practical insight you can use to grow your bottom line.
Tired of boun...
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August 8, 2025 • 64 mins
This week, we’re joined by Theresa Hegel and C.J. Mittica from ASI Media to explore the findings from the latest Counselor State of the Industry report. As key editors behind the issue, they share valuable insights on how the promotional products industry is navigating challenges like tariffs, shifting client expectations, and project delays, while still showing resilience and optimism. We’ll also dive into trends around AI adoptio...
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August 1, 2025 • 70 mins
This week, Terry Combs is joined by special guest host Erich Campbell for a timely conversation about Production Training in the Digital Age. As training demands grow and time becomes more limited, the guys explore how shops of all sizes can take advantage of digital tools, from structured video libraries to AI-assisted learning, while still honoring the hands-on experience our industry requires. Whether you're onboarding new emplo...
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July 25, 2025 • 74 mins
This week on the 2 Regular Guys Podcast, Terry turns the tables and interviews Aaron about how decorators can stop spinning their wheels and start building a business that actually works for them, not the other way around. Whether you’re just starting out or feeling stuck in survival mode, you’ll walk away with clear, actionable ways to gain control of your time, money, and direction. Aaron breaks down the five foundational areas e...
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July 18, 2025 • 64 mins
This week on the 2 Regular Guys Podcast, we’re joined by Anthony Schmitt, a full-time firefighter who turned a side hustle into a fast-growing screen printing business, Gladiator Graphics. Starting with a Silhouette Cameo in 2018 and leveling up through hands-on training (shoutout to Terry’s class!), Anthony now runs an automatic print shop approaching half a million in sales. We’ll dive into how he juggles firefighting and entrep...
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July 11, 2025 • 64 mins
This week on the 2 Regular Guys Podcast, we’re diving into the evolution of sublimation with industry educator and Sawgrass Brand Ambassador Laurie Donovan. The rise of hybrid decoration, combining traditional sublimation with new materials and techniques, is opening the door to products and partnerships that were previously off-limits. Whether you’re a veteran decorator or just exploring your options, this episode will break down ...
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June 27, 2025 • 60 mins
This week on the 2 Regular Guys Podcast, we’re joined by decorated apparel legend Johnny Shell, Principal Analyst for Textile & Apparel Printing Services at Keypoint Intelligence. With nearly 40 years in the industry, Johnny brings unmatched insight into the current state of apparel decoration. We’ll explore where the market is shifting, which technologies are truly moving the needle (and which are just hype), and how small to mid-...
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June 20, 2025 • 64 mins
This week on the 2 Regular Guys Podcast, we’re joined by Adrienne Palmer and the team from Fabric.ink to talk shop ownership at a deeper level. Beyond revenue goals and the daily grind. We’ll unpack the real struggles that keep decorators stuck, and the shifts needed to grow with intention. From building financial stability to gaining back control of your time, we’re asking the hard questions. What actually moves the needle in toda...
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June 13, 2025 • 70 mins
This week on the 2 Regular Guys Podcast, we welcome Jared Barbosa from Heat Press Nation to set the record straight. Sublimation is alive and well. With rumors swirling that sublimation is fading, we’ll explore what’s really happening in the marketplace. Jared brings a front-line perspective from one of the most trusted names in the industry. From product trends and customer behavior to HPN’s support of SkillsUSA and the next gener...
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June 6, 2025 • 69 mins
It’s our 600th episode! And what better way to celebrate than with Spencer Cenrnoff of Limitless Transfers, a two-time DTFPrinting.com Award Winner and standout in the world of Direct-to-Film (DTF) printing. We’re diving into Spencer’s journey. From how he got started to building an award-winning DTF transfer business. We’ll also break down what’s driving the explosive growth in the DTF market, what decorators need to know to succe...
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May 30, 2025 • 50 mins
This week on the 2 Regular Guys Podcast, we’re teaming up with Cassie Green and Kristine Shreve, co-hosts of the brand new Threads of Change podcast by Apparelist, to bring you a powerful collaborative episode. Together, we’ll explore the intersection of mental health, gratitude, and self-care in the decorated apparel industry and beyond. Our special guest is Kylene Montgomery is a vocational rehabilitation counselor, certified Suc...
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May 23, 2025 • 68 mins
This week on the 2 Regular Guys Podcast, we’re joined by Lon Riley. A seasoned expert in UV printing and manufacturing workflow innovation. Whether you’ve never touched a UV printer or are curious how it might fit alongside your current technology, this episode is for you. We’ll break down what UV printing is great for (and what it isn’t), explore how digital decorators can streamline their operations, and talk about the trends sha...
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May 16, 2025 • 84 mins
This week on the 2 Regular Guys Podcast, we’re joined by Jay Busselle from the Branded Merch Network and Theresa Hegel from ASI to discuss a topic that deserves more attention across the industry—sustainability. We’ll explore why so many leaders in our space are dedicating serious time and energy to creating sustainable solutions and how these efforts go far beyond a single event. Along the way, we’ll highlight the upcoming Why It ...
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May 9, 2025 • 67 mins
This week on the 2 Regular Guys Podcast, we welcome Zach Dewhurst of DecoNetwork to explore one of the most powerful growth tools decorators are still underutilizing, outsourcing. Whether it’s contract decorating, wholesale trade partners, or print-on-demand fulfillment, Zach makes the case that focusing on sales instead of production could be the game-changer your business needs. We’ll break down what outsourcing really looks like...
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May 2, 2025 • 60 mins
This week, Aaron Montgomery goes live from the American Print and Supplies Open House. He and Terry will dive into the world of full cut-and-sew apparel decoration. Whether you're curious about offering custom-made garments or wondering how to expand without sewing a stitch, this episode has you covered. We’ll talk about what makes cut-and-sew unique, from design and file prep to pricing and pattern considerations. Learn how to use...
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April 25, 2025 • 71 mins
This week on the 2 Regular Guys Podcast, we’re joined by Jeff Bender, the founder of Lion + Owl and author of Apparel Has No Gender. He is going to be joining us to explore the growing trend of texture-rich finishes in apparel. From tactile design elements to purposeful sensory details, decorators are embracing diverse materials and techniques that make garments not just look good, but feel meaningful. We’ll dive into how texture c...
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April 18, 2025 • 70 mins
This week on the 2 Regular Guys Podcast, we wrap up our 3-part series on education in the garment and product decorating industry. Terry, Aaron, and Erich reflect on what’s working—and what isn’t—when it comes to training, content, and mentorship. Plus, if we were running a shop today, what educational strategies would we put in place? From community learning to paid training models, we explore how decorators can grow their skills ...
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