2 Regular Guys Talking Decoration and Personalization
2 Regular Guys... talking decorations, personalization and customization every Friday.
Episodes
November 7, 2025 • 49 mins
It’s one of our favorite shows of the year. The 2025 REGGIE Award Nominee Reveal! Join the 2 Regular Guys as we unveil the official list of this year’s nominees and celebrate the people, products, and companies making a difference in the garment decorating world. These awards are 100% community-driven — nominated and voted on by decorators, suppliers, and industry pros just like you. We’ll talk about what makes the REGGIES so speci...
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October 31, 2025 • 70 mins
This week, the 2 Regular Guys are joined by our good friend Jay Busselle to talk about how automation and AI are transforming the promo, apparel, and print world. Jay is gearing up for his new event, Automate & Elevate, designed to help professionals work faster, sell smarter, and stay profitable. We’ll dive into why now is the time to embrace automation, how AI can elevate people—not replace them—and what trends are shaping the fu...
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October 24, 2025 • 42 mins
Join Aaron and Erich live from the show floor as they discuss the highlights and happenings at this year's Printing United Expo - from technologies on hand, to booth life, to the attendee reactions and educational opportunities, the Guys will let you in on what Printing United has to offer and very likely be joined by a couple of impromptu special guests.
Tired of bouncing between SanMar, S&S, and alphabroder just to compare...
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October 17, 2025 • 63 mins
This week on the 2 Regular Guys Podcast, we’re joined by Michael Thero of Pythias Technologies to explore how automation is transforming print shops of every size. From DTF and DTG to sublimation and fulfillment, automation isn’t about replacing people. It’s about removing bottlenecks, reducing waste, and giving decorators more time to focus on creativity and customers. We’ll dig into where to start with automation, and how connect...
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October 10, 2025 • 63 mins
It’s one of our favorite shows of the year! The 2 Regular Guys are kicking off awards season by revealing the 2025 REGGIE Award categories. The industry’s only awards fully nominated and voted on by the garment decorating community. We’ll share what’s new, what’s returning, and how you can make your voice heard in celebrating the people and companies making a real impact. As a special bonus, Aaron Montgomery will close out the epis...
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October 3, 2025 • 77 mins
This week on the 2 Regular Guys Podcast, Aaron and Terry are joined by industry expert Erich Campbell for a no-nonsense look at the myths that keep decorators stuck. From the belief that you have to be the lowest price, to the idea that buying more equipment is the fast track to success, to trusting that YouTube or a supplier’s rep has all the answers, we’ll tackle the stories that sound good but cost shops time, money, and energy....
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September 26, 2025 • 70 mins
In 2025, apparel decorators are facing uncertainty, shifting technologies, and more noise than ever before. That makes hands-on learning, real conversations, and in-person events more valuable than ever. In this episode, Cassie Green from Apparelist and Printing United Alliance joins the 2 Regular Guys to share why face-to-face training and networking give decorators an edge and how in-person experiences differ from what can be lea...
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September 19, 2025 • 66 mins
We’re continuing our conversation on planning for the busiest season of the year! In this follow-up episode, Aaron and Terry dive into the second half of our holiday preparation series for garment decorators, screen printers, embroiderers, sublimators, and DTF shops. This time the focus is on what makes or breaks Q4: clear customer expectations, simple and effective holiday marketing, and protecting your sanity while staying profit...
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September 12, 2025 • 67 mins
The holiday season is the busiest and most profitable time of the year for garment decorators, screen printers, embroiderers, sublimators, and DTF shops. In this episode, Aaron and Terry share proven tips to help you plan ahead for Q4 so you can boost sales, meet deadlines, and keep your sanity. You’ll learn how to forecast holiday orders, manage inventory, train staff, and set customer policies that actually work during the rush. ...
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September 5, 2025 • 67 mins
This week on the 2 Regular Guys Podcast, we’re joined by Lisbeth Lyons Black, Director of the Women in Print Alliance, and Adrienne Palmer, Founder of AP Media Group and member of the WPA Advisory Council. We’ll explore the exciting milestone Women in Print Alliance just celebrated, the growing benefits available to members, and what’s ahead as the organization enters its second year of formal membership. Plus, get a sneak peek at ...
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August 29, 2025 • 70 mins
This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack. She is a blank apparel enthusiast turned DTG and DTF print pro who’s redefining custom printing with creativity and speed. Angie shares what’s working now in apparel marketing, why not all blanks are created equal, and how to match the right print method to your project. Plus, she dives into the often-overlooked role of packaging and shipping ...
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August 22, 2025 • 62 mins
Marketing today can feel overwhelming with endless platforms, ads, and tactics pulling you in different directions. This week on 2 Regular Guys, Terry sits down with Aaron to unpack an uncommon approach to marketing that cuts through the noise. The conversation is based on a seminar Aaron was scheduled to give at GPX Long Beach before GPX shifted away from real education and toward sales-driven sessions. Instead of chasing every ne...
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August 15, 2025 • 63 mins
This week on the 2 Regular Guys Podcast, we're joined by Nick Gawreluk of Print Profit for a deep dive into the real math behind profitable printing. Pricing your products the right way is the key to staying in business and winning more jobs. We’ll break down common pricing myths, overlooked cost factors, and how to think differently about value and margin. Practical insight you can use to grow your bottom line.
Tired of boun...
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August 8, 2025 • 64 mins
This week, we’re joined by Theresa Hegel and C.J. Mittica from ASI Media to explore the findings from the latest Counselor State of the Industry report. As key editors behind the issue, they share valuable insights on how the promotional products industry is navigating challenges like tariffs, shifting client expectations, and project delays, while still showing resilience and optimism. We’ll also dive into trends around AI adoptio...
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August 1, 2025 • 70 mins
This week, Terry Combs is joined by special guest host Erich Campbell for a timely conversation about Production Training in the Digital Age. As training demands grow and time becomes more limited, the guys explore how shops of all sizes can take advantage of digital tools, from structured video libraries to AI-assisted learning, while still honoring the hands-on experience our industry requires. Whether you're onboarding new emplo...
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July 25, 2025 • 74 mins
This week on the 2 Regular Guys Podcast, Terry turns the tables and interviews Aaron about how decorators can stop spinning their wheels and start building a business that actually works for them, not the other way around. Whether you’re just starting out or feeling stuck in survival mode, you’ll walk away with clear, actionable ways to gain control of your time, money, and direction. Aaron breaks down the five foundational areas e...
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July 18, 2025 • 64 mins
This week on the 2 Regular Guys Podcast, we’re joined by Anthony Schmitt, a full-time firefighter who turned a side hustle into a fast-growing screen printing business, Gladiator Graphics. Starting with a Silhouette Cameo in 2018 and leveling up through hands-on training (shoutout to Terry’s class!), Anthony now runs an automatic print shop approaching half a million in sales. We’ll dive into how he juggles firefighting and entrep...
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July 11, 2025 • 64 mins
This week on the 2 Regular Guys Podcast, we’re diving into the evolution of sublimation with industry educator and Sawgrass Brand Ambassador Laurie Donovan. The rise of hybrid decoration, combining traditional sublimation with new materials and techniques, is opening the door to products and partnerships that were previously off-limits. Whether you’re a veteran decorator or just exploring your options, this episode will break down ...
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June 27, 2025 • 60 mins
This week on the 2 Regular Guys Podcast, we’re joined by decorated apparel legend Johnny Shell, Principal Analyst for Textile & Apparel Printing Services at Keypoint Intelligence. With nearly 40 years in the industry, Johnny brings unmatched insight into the current state of apparel decoration. We’ll explore where the market is shifting, which technologies are truly moving the needle (and which are just hype), and how small to mid-...
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June 20, 2025 • 64 mins
This week on the 2 Regular Guys Podcast, we’re joined by Adrienne Palmer and the team from Fabric.ink to talk shop ownership at a deeper level. Beyond revenue goals and the daily grind. We’ll unpack the real struggles that keep decorators stuck, and the shifts needed to grow with intention. From building financial stability to gaining back control of your time, we’re asking the hard questions. What actually moves the needle in toda...
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