2 Regular Guys Talking Decoration and Personalization
2 Regular Guys... talking decorations, personalization and customization every Friday.
Episodes
July 31, 2020 • 61 min
We were ready to discuss the legacy of your business, specifically bringing your kids onboard to someday run the company. Our original guest had to cancel at the last minute so we called out to the #Regulators and they showed up in a big way. We are so grateful for all of the offers to help and through that, we were able to find several people to join us. They made lemonade out of lemons! We will have a discussion with Lauren Frale...
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July 24, 2020 • 71 min
We are excited to welcome in Jason Rink from Simplifilm. He has been on retainer with some of the world’s most successful direct-response marketing firms. He has also worked directly with some of the best copywriters and digital marketers on the planet. We are going to ask Jason about Video Marketing tips based on his proprietary processes: The JourneySelling Framework and The Screen to Scale Method. Come learn from an award winnin...
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July 17, 2020 • 60 min
We welcome back Henry Ma of RIcoma to talk about what business can be doing to bounce back from the COVID-19 situation. We look to best practices when it comes to our existing customers and also talk about what we should be gearing up for as we work our way through summer. This will be a great conversation with guest, Henry Ma to see what we can do to make our businesses better.
Sponsored by: Impressions Expo. Use the Promo Code R...
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July 10, 2020 • 73 min
We welcome first time guest, Julie Fredrickson of J. Fre Consulting to dig into Social Media Marketing with Live Video. Julie is an expert when it comes to Social Media with both Marketing Strategy and Social Media Management. We are going to talk to Julie about live videos, how to best use them, what people like to hear and how you can be involved even if going live is not your thing.
Sponsored by: Impressions Expo. Use the Promo...
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July 3, 2020 • 59 min
Time to talk about sales in the real world, and we are not talking about the MTV version. This week we welcome Warren Werbitt who has a passion for discussing print communications. He is going to help us understand how to look at sales in your organization, from the sales people to the customer service representatives. How are sales different today and what can we do to build better relationships? Those questions and more will be a...
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June 29, 2020 • 77 min
BONUS EPISODE - Join Aaron, Terry, and Erich as we discuss the importance of what happens after the sale! We'll discuss why you should see the sale as the beginning of the most critical stage in creating long-lasting customer relationships, building your brand, and making customers into fans!
What to Do After The Sale... Building Loyalty Dad Joke from Erich: I had to cancel my trip to Scandanavia ... I couldn't a-fjord t...
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June 26, 2020 • 64 min
Aaron and Terry will be talking with a long-time friend of the show, Nathan Leber. As a multi-machine automatic screen printer, Nathan will discuss his firsthand knowledge of the downward movement of decorated apparel order sizes. This will be a conversation directly from the screen printing trenches. Always great information from Nathan and his passion for garment decorating will show.
Sponsored by: Impressions Expo. Use the Prom...
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June 19, 2020 • 64 min
Welcome back to our quarterly special where we turn the microphones over to Kristine Shreve and 3 other rockstars of the industry. Nicole Rollender, Cheryl Kuchek and Jennie Livesey. This week they will discuss the images that are used to portray women, how companies are using "girl power" or "women power" as a marketing tool, and how female business owners are perceived.
Sponsored by: Impressions Expo. Use the Pr...
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June 12, 2020 • 61 min
We welcome a special guest expert in the field of SEO and Keywords, Eric Seropyan. He has a long history of promoting small businesses online. His concentration is on Local SEO which is so vital, especially during this time of change in the world. Eric is going to help us figure out how to pick the right keywords to focus on, what that does for your SEO and give you some tips you can start using to improve your SEO right away. This...
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June 8, 2020 • 78 min
We’re in a whole new world of business now, and will likely continue to change in one form or another for the foreseeable future. But, niche markets have always been the best way to reach customers and have success. Aaron and Terry will talk about new niche markets created by COVID-19, and new approaches to our traditional niche markets. This is the bonus edition to finish up the conversation from the 29th of May. Thanks to Erich C...
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June 5, 2020 • 95 min
This week, Aaron, Terry, and Erich continue their discussion on eCommerce by discussing the most important processes and practices you should establish for a healthy online store. By discussing the pillars that support high-performing stores, the 2 Regular Guys and their ‘irregular’ producer will help you build or rebuild your ground-level assumptions to assure better outcomes for your next online endeavor. Tune in for the second p...
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May 29, 2020 • 78 min
We’re in a whole new world of business now, and will likely continue to change in one form or another for the foreseeable future. But, niche markets have always been the best way to reach customers and have success. Aaron and Terry will talk about new niche markets created by Covid-19, and new approaches to our traditional niche markets.
Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!
Our ...
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May 22, 2020 • 79 min
Join Aaron, Terry, and Erich for a hosts-only episode of the 2 Regular Guys where they’ll discuss the common failings of first-time (and often long-time) eCommerce sellers. We’ll help you avoid these pitfalls and plan your launch, whether this is your first online store or your latest in a string of many that aren’t performing the way you’d hoped.
Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pas...
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May 15, 2020 • 73 min
We welcome back our esteemed host of the WIGD Podcast to share her story about navigating the challenge of going from a day job to making the jump to her own business. Kristine Shreve of Kristine Shreve Consulting joins us to talk about the process she went through to get to the point where she was ready to make her company her full-time gig. How did she overcome the fears, what does she suggest for others who feel like they might ...
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May 8, 2020 • 65 min
Please find some links and notes from the 2 Regular Guys Podcast. Ashley Nace, Sales Manager and Tonya Tremitiere, COO of Artesprix, will be joining Aaron and Terry to talk about sublimation in the arts and crafts market. Whether you’re a professional decorator wanting to add sublimation products or a home decorator, Artesprix has some unique, creative, and inexpensive methods for producing sublimation transfers. This will be a gre...
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May 1, 2020 • 82 min
Please find some links and notes from the 2 Regular Guys Podcast. During two previous shows, Terry and Aaron have discussed what might be happening to decorators during the pandemic, and how the industry will look when it’s all over. In this Part 3 presentation, the discussion will be on 10 things successful decorators can do today, to prepare for the new normal of life after COVID-19. Listener participation is encouraged for this ...
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April 24, 2020 • 68 min
Please find some links and notes from the 2 Regular Guys Podcast. This as with all catastrophes will come to an end, and life will go on as usual. Or will it be as usual? Part 2 will be the continuation of the discussion where the guys (Aaron and Terry) The changes they anticipate in how we do business as decorators going forward after COVID-19. In part 1, we discuss who is being hurt worse right now and what you can do to avoid tr...
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April 17, 2020 • 81 min
Please find some links and notes from the 2 Regular Guys Podcast. We all have the questions bouncing around in our heads right now; Should you sell, what's a fair price and more. We invite the WIGD Group and once again turn the hosting chair over to Kristine Shreve. She will be joined by Alison Banholzer, Tanya Doyscher and Jillian Haney to discuss these questions and if there are differing attitudes about this among women and ...
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April 10, 2020 • 62 min
Please find some links and notes from the 2 Regular Guys Podcast. This as with all catastrophes will come to an end, and life will go on as usual. Or will it be as usual? In this show, Aaron and Terry will discuss who survives and who doesn’t. The changes they anticipate in how we do business as decorators going forward after COVID-19. In part 1, we discuss who is being hurt worse right now and what you can do to avoid trouble and ...
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April 3, 2020 • 81 min
Please find some links and notes from the 2 Regular Guys Podcast. Join us as we talk about 'printing hope' with Sloan Coleman, co founder of Tiny Little Monster screen printing and the powerhouse behind the small-business saving #HereforGood movement. We'll discuss how Sloan is saving local St. Louis businesses and keeping her shop afloat despite the setbacks caused by COVID-19. We will talk to her about how the program...
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